<section id="preface-overview">
<title>Overview</title>
<para>
The corporations always have a corporate identity, even when
they don't take an intentional control over it. It is a choise
from the corporation to define how much control to take over
its identity. This kind of control is expensive and not all
corporations are able to maintain it. However, it is
necessary that, based on pragmatic facts, the corporation
assume an acceptable degree of compromise with its identity in
order to create a consistent idea of itself in a way that can
be progresively improved through time.
</para>
<para>
During the years (2003-2009), we've seen a growing interest
inside &TCC; for helping on &TCP; development. Some people
seem to be very clear about what the project needs are and how
to maintain it being a very stable project, but others however
don't to get what &TCP; is (even it is explained time after
time) and sometimes decide to put their efforts in the wrong
direction making everything to be a waste of time and source
of distraction from what is really needed.
</para>
<para>
&TCAR; phases the question <quote>What can I do for
&TCP;?</quote> by identifying different work lines you can
join in and providing automated production mechanisms that
complement one another according to each work line needs so
consistent results can be achieved inside a distributed
environment under version control. For example, consider an
environment where there are graphic designers to produce
images, documentors to produce documentation manuals (whose
can use images produced by graphic designers), programmers to
produce automation scripts (needed to standardize production
tasks) and translators to localize source files created by
graphic designers, documetors and programmers. Once such
environment has been implemented, it would be possible for
packagers to take localized images and localized documentation
from &TCAR; (through an automation script probably) to
rebrand/update the content of those packages inside &TCD; that
must include information specific to &TCP; itself (e.g., boot
loader, distribution installer, release notes, display
managers, release notes, web browsers default page, etc.).
</para>
<para>
Most production tasks inside &TCAR; are focused on the files
needed to implement &TCP; corporate visual identity.<footnote>
<para>
Notice that, here, visual identity means everything
perceived through the human's visual sences (i.e., the
human eyes), but the corporate identity is a wider concept
that extends to all human senses (i.e., visibilty (eyes),
audition (ears), scent (nose), touch (fingers), and savour
(tongue)), not just that one related to visual aspects.
Nevertheless, we need to be consequent with the media
where &TCP; manifests its existence on, as described in
<xref linkend="identity" />.
</para></footnote> This includes everything from file edition
(e.g., text width, text indentation, line numbering, text
tabulation, etc.) up to how the web sites, distribution, and
industrial stuff (e.g., pullovers, caps, installation media,
etc.) look and feel. Notice that, more specific details like
typography, window design, icons, menu items, etc., inside
&TCD; are already covered by &TCP; upstream provider. In our
effort to be 100% binary compatible with the upstream provider
and also keeping maintainance low, we stand over those
specific details as much as possible assuming them as default.
However, if you feel brave enough (and prove your ability to
keep yourself being that way) it would be possible to open a
work line for you to maintain variants of such very specific
details inside &TCAR;.
</para>
<para>
In addition to visual manifestations, there are also emotional
feelings and ethical behaviours that must be considered as
part of &TCP; corporate identity. A pleasant experience in
this area includes &TCWIKI;, specifically the way it was
conceived and administered. When the &TCWIKI; was published,
&TCP; published a list of needs with it so anyone could
contribute based on them. Not much time after that, the list
of tasks triggered some souls' motivations ruled by the good
will of initiating the translation of that content published
inside the wiki, redesigning its visual style, proposing the
TreeFlower theme for &TCD;, and reducing to zero the
contraditions of precoceived minds with respect, reason and
passion. As result of this experience, we found that &TCC;
posseses an incredible strong creative force, however, a long
path must be traveled before it can be focalized into the
right direction because: it isn't enough just telling what the
right direction is, it is also necessary to provide the
vehicles for &TCC; be able of moving through it.
</para>
<para>
&TCAR; extends the feelings and ethicals behaviours from
&TCWIKI; to itself by identifying the visual manifestations
&TCP; is made of (i.e., tracing a direction) and allowing
people to develop them through standardized procedures inside
a colaborative environment (i.e., providing the vehicles).
</para>
<para>
Finally, if you find yourself needing to do something for
&TCP; and &TCAR; isn't the place for it, be sure to define
what that something exactly is and also make it a community
effort so it can be validated as something useful to the
community itself. Otherwise, the effort would loose its
initial sense soon enough so as to be considered seriously.
Notice that the way these needs are described may take
different forms: they can be written and organized inside a
book, an article, or even a well documented program ;-).
</para>
</section>