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<sect1 id="identity-project-design">
<title>Corporate Design</title>
<para>
The corporate design is focused on the effective presentation
of corporate messages. As corporate messages we understand all
the information emitted from the organization; and when we say
<emphasis>all</emphasis> we mean everything that can be
perceived through the human senses. The corporate design takes
care of defining what this information is and controlling the
way it goes out the organization producing it.
</para>
<para>
When the organization doesn't take control over the corporate
messages it produces, the organization is letting that area of
its identity to the unknown and the results might be good or
not so good, it is hard to know. The issue to see here is
that even the organization doesn't take control over its
corporate messages, they are always talking about the
organization. Taking control of corporate messages is a
decition the organization needs to take by itself, based on
its need of better describe what it is.
</para>
<para>
In the very specific case of &TCP;, we'll concentrate our
attention on corporate messages that reach us through the
visual sense. This is, all the visual manifestations &TCP; is
made of. As visual manifestaions we understand all the visible
media &TCP; uses to manifest its existence on. At this point
it is necessary to consider what &TCP; is, what its mission is
and what it is producing. This, in order to identify which
visual manifestations the organization is demanding attention
of corporate design for.
</para>
<para>
Inside &TCP; we identify and apply corporate design to the
following visual manifestations:
<orderedlist numeration="arabic">
<listitem>
<para>
&TCD; &mdash; This visual manifestation exists to cover
all actions related to artwork production and rebranding,
required by &TCD; in order to comply with upstream's
redistribution guidelines. This visual manifestation is
described in <xref linkend="identity-distro" />.
</para>
</listitem>
<listitem>
<para>
&TCW; &mdash; This visual manifestation exists to cover
all actions related to artwork production required by
&TCP; to manifest its existence in the World Wide Web
medium. This visual manifestation is described in <xref
linkend="identity-web" />.
</para>
</listitem>
<listitem>
<para>
&TCS; &mdash; This visual manifestation exists to cover
all actions related to artwork production required by
&TCP; to manifest its existence through media produced
industrially (e.g., stationery, clothes, CDs, DVDs, etc.).
This visual manifestation is described in <xref
linkend="identity-showroom" />.
</para>
</listitem>
</orderedlist>
</para>
<para>
The visual manifestations identified above seem to cover most
media required by &TCP;, as organization, to show its
existence. However, other visual manifestations could be
added in the future, as long as they be needed, to cover
different areas like stands, buildings, offices, road
transportation or whaterver visual manifestation &TCP;
thouches to show its existence.
</para>
<para>
Once all visual manifestations have been identified and
defined through design models, it is time to visually remark
their connection with &TCP;. This kind of connection is
realized by applying &TCB; to design models inside visual
manifestations supported through corporate design.
</para>
</sect1>