| <sect1 id="identity-project-design"> |
| |
| <title>Corporate Design</title> |
| |
| <para> |
| The corporate design is focused on the effective presentation |
| of corporate messages. As corporate messages we understand all |
| the information emitted from the organization; and when we say |
| <emphasis>all</emphasis> we mean everything that can be |
| perceived through the human senses. The corporate design takes |
| care of defining what this information is and controlling the |
| way it goes out the organization producing it. |
| </para> |
| |
| <para> |
| When the organization doesn't take control over the corporate |
| messages it produces, the organization is letting that area of |
| its identity to the unknown and the results might be good or |
| not so good, it is hard to know. The issue to see here is |
| that even the organization doesn't take control over its |
| corporate messages, they are always talking about the |
| organization. Taking control of corporate messages is a |
| decition the organization needs to take by itself, based on |
| its need of better describe what it is. |
| </para> |
| |
| <para> |
| In the very specific case of &TCP;, we'll concentrate our |
| attention on corporate messages that reach us through the |
| visual sense. This is, all the visual manifestations &TCP; is |
| made of. As visual manifestaions we understand all the visible |
| media &TCP; uses to manifest its existence on. At this point |
| it is necessary to consider what &TCP; is, what its mission is |
| and what it is producing. This, in order to identify which |
| visual manifestations the organization is demanding attention |
| of corporate design for. |
| </para> |
| |
| <para> |
| Inside &TCP; we identify and apply corporate design to the |
| following visual manifestations: |
| |
| <orderedlist numeration="arabic"> |
| <listitem> |
| <para> |
| &TCD; — This visual manifestation exists to cover |
| all actions related to artwork production and rebranding, |
| required by &TCD; in order to comply with upstream's |
| redistribution guidelines. This visual manifestation is |
| described in <xref linkend="identity-distro" />. |
| </para> |
| </listitem> |
| |
| <listitem> |
| <para> |
| &TCW; — This visual manifestation exists to cover |
| all actions related to artwork production required by |
| &TCP; to manifest its existence in the World Wide Web |
| medium. This visual manifestation is described in <xref |
| linkend="identity-web" />. |
| </para> |
| </listitem> |
| |
| <listitem> |
| <para> |
| &TCS; — This visual manifestation exists to cover |
| all actions related to artwork production required by |
| &TCP; to manifest its existence through media produced |
| industrially (e.g., stationery, clothes, CDs, DVDs, etc.). |
| This visual manifestation is described in <xref |
| linkend="identity-showroom" />. |
| </para> |
| </listitem> |
| </orderedlist> |
| |
| </para> |
| |
| <para> |
| The visual manifestations identified above seem to cover most |
| media required by &TCP;, as organization, to show its |
| existence. However, other visual manifestations could be |
| added in the future, as long as they be needed, to cover |
| different areas like stands, buildings, offices, road |
| transportation or whaterver visual manifestation &TCP; |
| thouches to show its existence. |
| </para> |
| |
| <para> |
| Once all visual manifestations have been identified and |
| defined through design models, it is time to visually remark |
| their connection with &TCP;. This kind of connection is |
| realized by applying &TCB; to design models inside visual |
| manifestations supported through corporate design. |
| </para> |
| |
| </sect1> |