<sect1 id="identity-project-design">

    <title>Corporate Design</title>

    <para>
        The corporate design is focused on the effective communication
        of corporate messages. As corporate messages we understand all
        the information emitted from the organization; and when we say
        <emphasis>all</emphasis> we mean everything that can be
        perceived through the human senses. The corporate design takes
        care of defining what this information is and controlling the
        way it goes out the organization producing it.
    </para>

    <para>
        When the organization doesn't take control over the corporate
        messages it produces, the organization is letting that area to
        the unknown and the results might be good or not so good, it
        is hard to know.  The issue to see here is that even the
        organization doesn't take control over its corporate messages,
        they are always talking about the organization.  Taking
        control of corporate messages is a decition the organization
        needs to take by itslef, based on its need of better describe
        what it is. 
    </para>

    <para>
        In the very specific case of &TCP;, we'll concentrate our
        attention on corporate messages that reach us through the
        visual sense. This is, all the visual manifestations &TCP; is
        made of. As visual manifestaions we understand all the visible
        media &TCP; uses to manifest its existence.  At this point it
        necessary to consider what &TCP; is, what its mission is and
        what it is producing; this in order to define which are the
        visual manifestation demanding attention of corporate design.
    </para>

    <para>
        Inside &TCP; we identify and apply corporate design to the
        following visual manifestations:

        <orderedlist numeration="arabic">
        <listitem>
        <para>
            &TCD; &mdash; This visual manifestation exists to cover
            all actions related to artwork production and rebranding
            required by &TCP; in order to comply with its
            upstream's redistribution guidelines. This visual
            manifestation is described in <xref
            linkend="identity-distro" />.
        </para>
        </listitem>

        <listitem>
        <para>
            &TCW; &mdash; This visual manifestation exists to cover
            all actions related to artwork production required by
            &TCP; to manifest its existence in the World Wide Web
            medium. This visual manifestation is described in <xref
            linkend="identity-web" />.
        </para>
        </listitem>

        <listitem>
        <para>
            &TCS; &mdash; This visual manifestation exists to cover
            all actions related to artwork production required by
            &TCP; to manifest its existence through media produced
            industrially (e.g., stationery, clothes, CDs, DVDs, etc.).
            This visual manifestation is described in <xref
            linkend="identity-showroom" />.
        </para>
        </listitem>
        </orderedlist>

    </para>

    <para>
        The visual manifestations above seem to cover most media
        required by &TCP; as organization, to show its existence.
        However, other visual manifestations could be added in the
        future, as long as they be needed, to cover different areas
        like stands, building, offices, road transportation or
        whaterver visual manifestation &TCP; thouches to show its
        existence.
    </para>

    <para>
        Once all visual manifestations have been identified and
        defined through design models, it is time to visually remark
        their connection with &TCP;.  This kind of connection is
        realized by applying &TCB; to design models inside visual
        manifestation supported through corporate design.
    </para>

</sect1>