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| <title>CentOS Artwork Repository: 2.5 Filesystem/trunk/Identity/Fonts</title> |
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| <a name="Filesystem-trunk-Identity-Fonts"></a> |
| <a name="SEC23"></a> |
| <h2 class="section"> 2.5 Filesystem/trunk/Identity/Fonts </h2> |
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| <a name="SEC24"></a> |
| <h3 class="subsection"> 2.5.1 Goals </h3> |
| |
| <p>This section exists to organize digital typographies used by the |
| CentOS project. |
| </p> |
| |
| <a name="SEC25"></a> |
| <h3 class="subsection"> 2.5.2 Description </h3> |
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| <a name="SEC26"></a> |
| <h3 class="subsection"> 2.5.3 Usage </h3> |
| |
| <p>The CentOS corporate identity is attached to <samp>`DejaVu LGC'</samp> |
| font-family. Whatever artwork you design for CentOS project, that |
| requires typography usage, must be done using <samp>`DejaVu LGC'</samp> |
| font-family. |
| </p> |
| <dl compact="compact"> |
| <dt> <strong>Recommendation-1:</strong> </dt> |
| <dd> |
| <p>For screen desings (e.g., anything that final destination will never |
| be printed on paper or any medium outside computer screens) use |
| <samp>`DejaVu LGC Sans'</samp> font-family. |
| </p> |
| </dd> |
| <dt> <strong>Recommendation-2:</strong> </dt> |
| <dd> |
| <p>For non-screen designs (e.g., anything that final desition will be |
| printed on paper or any other medium outside computer screens) use |
| <samp>`DejaVu LGC Serif'</samp> font-family. As convenction files described in |
| this rule are stored under <samp>`Stationery'</samp> directories. |
| </p></dd> |
| </dl> |
| |
| <p>The only execption for the two recommendations above is the typography |
| used inside CentOS logo. The CentOS logo is the main visual |
| representation of the CentOS project so the typography used in it must |
| be the same always, no matter where it be shown. It also has to be |
| clear enough to dismiss any confussion between similar typefaces |
| (e.g., the number one (1) sometimes is confuesed with the letter |
| <samp>`el'</samp> (l) or letter <samp>`ai'</samp> (i)). |
| </p> |
| <p>As CentOS logo typography convenction, the word <samp>`CentOS'</samp> uses |
| <samp>`Denmark'</samp> typography as base, both for the word <samp>`CentOS'</samp> and |
| the phrase <samp>`Community Enterprise Operating System'</samp>. The phrase |
| size of CentOS logo is half the size in poits the word <samp>`CentOS'</samp> |
| has and it below <samp>`CentOS'</samp> word and aligned with it on the left. |
| The distance between <samp>`CentOS'</samp> word and phrase <samp>`Community |
| Enterprise Operating System'</samp> have the size in points the phrase has. |
| </p> |
| <p>When the CentOS release brand is built, use <samp>`Denmark'</samp> typography |
| for the release number. The release number size is two times larger |
| (in height) than default <samp>`CentOS'</samp> word. The separation between |
| release number and <samp>`CentOS'</samp> word is twice the size in points of |
| separation between <samp>`CentOS'</samp> word and phrase <samp>`Community |
| Enterprise Operating System'</samp>. |
| </p> |
| <p>Another component inside CentOS logo is the trademark symbol (TM). |
| This symbol specifies that the CentOS logo must be consider a product |
| brand, even it is not a registered one. The trademark symbol uses |
| DejaVu LGC Sans Regular typography. The trademark symbol is aligned |
| right-top on the outter side of <samp>`CentOS'</samp> word. The trademark |
| symbol must not exceed haf the distance, in points, between |
| <samp>`CentOS'</samp> word and the release number on its right. |
| </p> |
| <p>It would be very convenient for the CentOS Project and its community |
| to to make a registered trademark (®) of CentOS logo. To make a |
| register trademark of CentOS Logo prevents legal complications in the |
| market place of brands. It grants the consistency, through time, of |
| CentOS project corporate visual identity. |
| </p> |
| <blockquote class="blue"><img src="/home/centos/artwork/trunk/Identity/Widgets/Img/icon-admonition-info.png" alt="info"><h3>Note</h3><p> The information about trademarks and corporate identity |
| is my personal interpretation of |
| <a class="www" href="http://en.wikipedia.org/Corporate_identity">http://en.wikipedia.org/Corporate_identity</a> and |
| <a class="www" href="http://en.wikipedia.org/Trademark">http://en.wikipedia.org/Trademark</a> description. If you have |
| practical experiences with these affairs, please serve yourself to |
| improve this section with your reasons. |
| </p></blockquote> |
| |
| |
| <a name="SEC27"></a> |
| <h3 class="subsection"> 2.5.4 See also </h3> |
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