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organization, and administration of CentOS Artwork Repository.
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Copyright C 2009-2011 Alain Reguera Delgado
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Permission is granted to copy, distribute and/or modify this document
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under the terms of the GNU Free Documentation License, Version 1.2 or
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any later version published by the Free Software Foundation; with no
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Invariant Sections, no Front-Cover Texts, and no Back-Cover Texts. A
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copy of the license is included in the section entitled GNU Free
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Documentation License.
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-->
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Written by: Lionel Cons <Lionel.Cons@cern.ch> (original author)
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Karl Berry <karl@freefriends.org>
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Olaf Bachmann <obachman@mathematik.uni-kl.de>
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and many others.
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Maintained by: Many creative people <dev@texi2html.cvshome.org>
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<head>
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<title>CentOS Artwork Repository: 2.4 The trunk/Identity Directory</title>
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<body lang="en" bgcolor="#FFFFFF" text="#000000" link="#0000FF" vlink="#800080" alink="#FF0000">
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[ < ]
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[Top]
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[Contents]
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[Index]
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[ ? ]
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2.4 The <tt>`trunk/Identity'</tt> Directory
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2.4.1 Goals
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The <tt>`trunk/Identity'</tt> directory structure implements The
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CentOS Project Corporate Identity.
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2.4.2 Description
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The CentOS Project corporate identity is the "persona" of the
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organization known as The CentOS Project. The CentOS Project
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corporate identity plays a significant role in the way the CentOS
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Project, as organization, presents itself to both internal and
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external stakeholders. In general terms, the CentOS Project corporate
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visual identity expresses the values and ambitions of the CentOS
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Project organization, its business, and its characteristics.
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The CentOS Project corporate identity provides visibility,
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recognizability, reputation, structure and identification to The
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CentOS Project organization by means of Corporate Design,
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Corporate Communication, and Corporate Behaviour.
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2.4.2.1 Corporate Design
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The CentOS Project corporate design is applied to every single visual
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manifestations The CentOS Project as organization wants to express its
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existence. Examples of the most relevant visual manifestations inside
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The CentOS Project are The CentOS Distribution, The
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CentOS Web and The CentOS Stationery.
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The CentOS Project corporate design is organized in the following
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work-lines:
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The CentOS Brand
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The CentOS Brand is the name or trademark that connects the producer
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with their products. In this case, the producer is The CentOS Project
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and the products are The CentOS Project visual manifestations.
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See section The <tt>`trunk/Identity/Brands'</tt> Directory, for more information.
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The CentOS Colors
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The CentOS Fonts provides the color information used along The CentOS
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Project visual manifestations.
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See section The <tt>`trunk/Identity/Colors'</tt> Directory, for more information.
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The CentOS Fonts
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The CentOS Fonts provides the typography information used along The
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CentOS Project visual manifestations.
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See section The <tt>`trunk/Identity/Fonts'</tt> Directory, for more information.
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The CentOS Themes
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The CentOS Themes provides structural information and visual style
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information, as well, used along The CentOS Project visual
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manifestations.
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See section The <tt>`trunk/Identity/Themes'</tt> Directory, for more information.
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2.4.2.2 Corporate Communication
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The CentOS Project corporate communication is based on community
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communication. In that sake, the following media are available for
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corporate communication:
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The CentOS Mailing Lists (http://lists.centos.org/).
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The CentOS Forums (http://forums.centos.org/).
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2.4.2.3 Corporate Behaviour
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The CentOS Project corporate behaviour is based on community
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behaviour.
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2.4.2.4 Corporate Structure
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The CentOS Project corporate structure is based on a
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"monolithic corporate structure". In this structure, we use
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one unique name (The CentOS Brand) and one unique visual style (The
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CentOS Theme) in all The CentOS Project visual manifestations.
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Inside a monolithic corporate visual identity structure, internal and
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external stakeholders use to feel a strong sensation of uniformity,
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orientation, and identification with the organization. No matter if
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you are visiting web sites, using the distribution, or acting on
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social events, the one unique name and one unique visual style
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connects them all to say: Hey! we are all part of The CentOS
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Project.
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Other corporate structures have been considered as well, but they
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introduce visual contradictions we consider important to be aware of.
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In that sake, lets describe the idea of: Producing one different
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visual style for each major release of CentOS distribution.
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The CentOS Project maintains near to four different major releases of
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CentOS distribution parallely in time and that fact makes one part of
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The CentOS Project structural design, but not the complete design. In
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order to produce the correct corporate structure for The CentOS
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Project we need to concider all the visual manifestations The CentOS
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Project is made of, not just one of them.
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If one different visual style is used for each major release of CentOS
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distribution, which one of those different visual styles would be the
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one used to cover other visual manifestations, like The CentOS Webs
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and The CentOS Stationery? Why The CentOS Distribution we are using
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shows one visual style and The CentOS Web sites a completly different
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one? Isn't them all part of the same project?
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Obviously, having just one visual style in all visual manifestations
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for eternity would be a very boring thing and also would give the idea
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of a visually dead project. So, there is no problem on creating a
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brand new visual style for each new major release of CentOS
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distribution, in order to refresh the CentOS distribution visual
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style; the problem does is in not propagating the brand new visual
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style created for the new release of CentOS Distribution to all other
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visual manifestations The CentOS Project is made of, in a way The
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CentOS Project could be recognized no matter what visual manifestation
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be in front of us. Such lack of uniformity is what introduces the
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visual contradition we are precisely trying to solve by mean of themes
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in the CentOS Artwork Repository.
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2.4.3 Usage
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The <tt>`trunk/'</tt> directory structure is organize in renderable and
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non-renderable directories. Generally, renderable directories contain
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two non-renderable directories, one to store design templates (the
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<tt>`Tpl/'</tt> directory), and another to store the content produced (the
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<tt>`Img/'</tt> directory).
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In order to produce content inside the rendereble directories, you can
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use the following command:
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centos-art identity --render='trunk/Identity/Path/To/Dir'
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 Warning If the centos-art command-line is not found
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in your workstation, it is probably because you haven't prepared it
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for using The CentOS Artwork Repository yet. See section The <tt>`trunk/Scripts/Bash/Cli/Functions/Verify'</tt> Directory, for more information.
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This command takes one design template and creates an instance of it
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in order to apply translation messages, if any. Later, using the
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design template instance the command renders the final content based
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on whether the design template instance is a SVG file or a Docbook
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file. If the design template instace is a SVG file, the final content
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produced is a PNG image. On the other hand, if the design template
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instance is a Docbook file, the final content produced is a XHTML
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file.
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Additionally to base-rendition flow, the centos-art provides
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the post-rendition and last-rendition rendition
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features.
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The post-rendition is applied to base file produced in the same
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directory structure. For example, you can use post-rendition action to
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render PNG base output into different outputs (e.g., JPG, PDF, etc.)
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before passing to process the next file in the same directory
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structure.
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On the other hand, the last-rendition is applied to all files produces
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by both base-rendition and post-rendition in the same directory
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structure, just before passing to process a different directory
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structure. For example, the <tt>`Preview.png'</tt> image from Ksplash
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component is made of three images. In order to build the
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<tt>`Preview.png'</tt> image as part of centos-art rendition
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flow, we need to wait for all the required images the
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<tt>`Preview.png'</tt> image is made of in order to combine them all
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together. This is something we can't do using post-rendition actions.
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Another rendition feature you can find inside the
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<tt>`trunk/Identity'</tt> directory structure is the
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directory-specific rendition feature. The directory-specific
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rendition feature combines both the post-rendition feature and the
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last-rendition feature in order to render specific directory
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structures in specific ways, automatically. This configuration can
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speed up production of different components like Syslinux, Grub, Gdm,
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Kdm and Ksplash that require intermediate formats or even several
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independent files, in order to reach its final construction. This is a
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way to programmatically describe how specific art works are built in
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and organized inside The CentOS Artwork Repository. Such descriptions
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has beign added to centos-art command-line to let you
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produce them all with just one single command, as fast as your CPU
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could handle it.
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See section The <tt>`trunk/Scripts/Bash/Cli/Functions/Identity'</tt> Directory, for more
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information about the identity functionality of
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centos-art command-line interface.
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2.4.4 See also
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Specially useful has been, and keep being, the book Corporate
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Identity by Wally Olins (1989). This is the main conceptual material
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we've been using to build The CentOS Artwork Repository.
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See http://en.wikipedia.org/Corporate_identity (and related
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links), for general information on corporate identity.
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[ < ]
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[ > ]
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[ << ]
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[ Up ]
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[ >> ]
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<font size="-1">
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This document was generated on March, 10 2011 using texi2html 1.76.
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</font>
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</body>
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</html>
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