diff --git a/rel-eng/packages/subscription-manager b/rel-eng/packages/subscription-manager
index e58ffb0..c1eb58d 100644
--- a/rel-eng/packages/subscription-manager
+++ b/rel-eng/packages/subscription-manager
@@ -1 +1 @@
-1.15.9-9 ./
+1.15.9-10 ./
diff --git a/src/subscription_manager/managercli.py b/src/subscription_manager/managercli.py
index c23e0d8..b51b383 100644
--- a/src/subscription_manager/managercli.py
+++ b/src/subscription_manager/managercli.py
@@ -1295,7 +1295,10 @@ class RedeemCommand(CliCommand):
             profile_mgr = inj.require(inj.PROFILE_MANAGER)
             profile_mgr.update_check(self.cp, self.identity.uuid)
 
-            self.cp.activateMachine(self.identity.uuid, self.options.email, self.options.locale)
+            # BZ 1248833 Ensure we print out the display message if we get any back
+            response = self.cp.activateMachine(self.identity.uuid, self.options.email, self.options.locale)
+            if response and response.get('displayMessage'):
+                system_exit(0, response.get('displayMessage'))
 
         except connection.RestlibException, e:
             #candlepin throws an exception during activateMachine, even for
diff --git a/subscription-manager.spec b/subscription-manager.spec
index 04b915a..cd6ac22 100644
--- a/subscription-manager.spec
+++ b/subscription-manager.spec
@@ -49,7 +49,7 @@
 
 Name: subscription-manager
 Version: 1.15.9
-Release: 9%{?dist}
+Release: 10%{?dist}
 Summary: Tools and libraries for subscription and repository management
 Group:   System Environment/Base
 License: GPLv2
@@ -542,6 +542,10 @@ fi
 %endif
 
 %changelog
+* Fri Sep 11 2015 Chris Rog <crog@redhat.com> 1.15.9-10
+- 1248833: Ensure the displayMessage is displayed regardless of success or
+  failure (csnyder@redhat.com)
+
 * Thu Sep 10 2015 Chris Rog <crog@redhat.com> 1.15.9-9
 - 1261572: Re-initialize() RegisterWidget on RegDialog show
   (alikins@redhat.com)