diff --git a/src/centpkg/cli.py b/src/centpkg/cli.py
index e87dc56..4b7f830 100755
--- a/src/centpkg/cli.py
+++ b/src/centpkg/cli.py
@@ -202,40 +202,43 @@ class centpkgClient(cliClient):
              * zstream - If pre-GA of a y-stream release, this will build for 0day.
                If post-GA of a Y-stream release, this will build for the Z-stream of that release.
              * latest - This will always build for the next Y-stream release
+             * none - This will not build in brew.  No rhel metadata is set.
 
         '''.format('\n'.join(textwrap.wrap(build_parser.description))))
 
         # Now add our additional option
         build_parser.add_argument(
             '--rhel-target',
-            choices=['exception', 'zstream', 'latest'],
+            choices=['exception', 'zstream', 'latest', 'none'],
             help='Set the rhel-target metadata')
 
     # Overloaded _build
     def _build(self, sets=None):
 
-        # Only do rhel-target if we are centpkg, not centpkg-sig
+        # Only do rhel-target if we are centpkg, not centpkg-sig, or if we are doing scratch
         if not os.path.basename(sys.argv[0]).endswith('-sig') and not self.args.scratch:
 
-            # Only run if we have internal configuraions, or scratch
+            # Only run if we have internal configuraions
             internal_config_file = "/etc/rpkg/centpkg_internal.conf"
             if os.path.exists(internal_config_file):
 
                 # If rhel-target is set, no need to check, just use it
                 if hasattr(self.args, 'rhel_target') and self.args.rhel_target:
-                    # If custom-user-metadata set, add onto it
-                    if hasattr(self.args, 'custom_user_metadata') and self.args.custom_user_metadata:
-                        try:
-                            temp_custom_user_metadata = json.loads(self.args.custom_user_metadata)
-                        # Use ValueError instead of json.JSONDecodeError for Python 2 and 3 compatibility
-                        except ValueError as e:
-                            self.parser.error("--custom-user-metadata is not valid JSON: %s" % e)
-                        if not isinstance(temp_custom_user_metadata, dict):
-                            self.parser.error("--custom-user-metadata must be a JSON object")
-                        temp_custom_user_metadata["rhel-target"] = self.args.rhel_target
-                    else:
-                        temp_custom_user_metadata = {"rhel-target": self.args.rhel_target}
-                    self.args.custom_user_metadata = json.dumps(temp_custom_user_metadata)
+                    # If rhel-target set to none, do nothing with metadata
+                    if self.args.rhel_target.lower() != "none":
+                        # If custom-user-metadata set, add onto it
+                        if hasattr(self.args, 'custom_user_metadata') and self.args.custom_user_metadata:
+                            try:
+                                temp_custom_user_metadata = json.loads(self.args.custom_user_metadata)
+                            # Use ValueError instead of json.JSONDecodeError for Python 2 and 3 compatibility
+                            except ValueError as e:
+                                self.parser.error("--custom-user-metadata is not valid JSON: %s" % e)
+                            if not isinstance(temp_custom_user_metadata, dict):
+                                self.parser.error("--custom-user-metadata must be a JSON object")
+                            temp_custom_user_metadata["rhel-target"] = self.args.rhel_target
+                        else:
+                            temp_custom_user_metadata = {"rhel-target": self.args.rhel_target}
+                        self.args.custom_user_metadata = json.dumps(temp_custom_user_metadata)
 
                 else:
                     # Get our internal only variables