diff --git a/Artworks/Documentation/Corporate/corporate.asciidoc b/Artworks/Documentation/Corporate/corporate.asciidoc new file mode 100644 index 0000000..d29cf0b --- /dev/null +++ b/Artworks/Documentation/Corporate/corporate.asciidoc @@ -0,0 +1,258 @@ +The CentOS Project Corporate Visual Identity +============================================ +Alain Reguera Delgado +v1.0, Jul 2013 + +Abstract +-------- + +The CentOS Project Corporate Identity is the ``persona'' of the +organization known as The CentOS Project. The CentOS Project +Corporate Identity plays a significant role in the way The CentOS +Project, as organization, presents itself to both internal and +external stakeholders. In general terms, The CentOS Project Corporate +Identity expresses the values and ambitions of The CentOS Project +organization, its business, and its characteristics. + +The CentOS Project Corporate Identity provides visibility, +recognizability, reputation, structure and identification to The +CentOS Project organization by means of Corporate Design, Corporate +Communication, and Corporate Behaviour. + +Corporate Mission +----------------- + +The CentOS Project exists to produce The CentOS Distribution, an +Enterprise-class Linux Distribution derived from sources freely +provided to the public by a prominent North American Enterprise Linux +vendor. The CentOS Distribution conforms fully with the upstream +vendors redistribution policy and aims to be 100% binary compatible. +(The CentOS Distribution mainly changes packages to remove upstream +vendor branding and artwork.). + +The CentOS Distribution is developed by a small but growing team of +core developers. In turn the core developers are supported by an +active user community including system administrators, network +administrators, enterprise users, managers, core Linux contributors +and Linux enthusiasts from around the world. + +The CentOS Distribution has numerous advantages including: an active +and growing user community, quickly rebuilt, tested, and QA'ed errata +packages, an extensive mirror network, developers who are contactable +and responsive of a reliable Enterprise-class Linux Distribution, +multiple free support avenues including a +http://wiki.centos.org/[Wiki], +http://www.centos.org/modules/tinycontent/index.php?id=8[IRC Chat], +http://lists.centos.org/[Email Lists], +http://www.centos.org/modules/newbb/[Forums], and a dynamic +http://www.centos.org/modules/smartfaq/[FAQ]. + +Corporate Graphic Design +------------------------ + +The corporate design is focused on the effective presentation of +corporate messages. As corporate messages we understand all the +information emitted from the organization; and when we say _all_ we +mean everything that can be perceived through the human senses. The +corporate design takes care of defining what this information is and +controlling the way it goes out the organization producing it. + +When the organization doesn't take control over the corporate messages +it produces, the organization is letting that area of its identity to +the unknown and the results might be good or not so good, it is hard +to know. The issue to see here is that even the organization doesn't +take control over its corporate messages, they are always talking +about the organization. Taking control of corporate messages is a +decision the organization needs to take by itself, based on its need +of better describe what it is. + +In the very specific case of The CentOS Project, we'll concentrate our +attention on corporate messages that reach us through the visual +sense. This is, all the visual manifestations The CentOS Project is +made of. As visual manifestations we understand all the visible media +The CentOS Project uses to manifest its existence on. At this point +it is necessary to consider what The CentOS Project is, what its +mission is and what it is producing. This, in order to identify which +visual manifestations the organization is demanding attention of +corporate design for. + +Inside The CentOS Project we identify and apply corporate design to the following +visual manifestations: + +- *The CentOS Distribution:* This visual manifestation exists to + cover all actions related to artwork production and re-branding, + required by The CentOS Distribution in order to comply with + upstream's redistribution guidelines. + +- *The CentOS Web:* This visual manifestation exists to cover all + actions related to artwork production required by The CentOS Project + to manifest its existence in the World Wide Web medium. + +- *The CentOS Showroom:* This visual manifestation exists to cover all + actions related to artwork production required by The CentOS Project + to manifest its existence through media produced industrially (e.g., + stationery, clothes, CDs, DVDs, etc.). + +The visual manifestations identified above seem to cover most media +required by The CentOS Project, as organization, to show its +existence. However, other visual manifestations could be added in the +future, as long as they be needed, to cover different areas like +stands, buildings, offices, road transportation or whatever visual +manifestation The CentOS Project touches to show its existence. + +Once all visual manifestations have been identified and defined +through design models, it is time to visually remark their connection +with The CentOS Project. This kind of connection is realized by +applying The CentOS Brand to design models inside visual +manifestations supported through corporate design. + +Corporate Communication +----------------------- + +The CentOS Project corporate communication is focused on the effective +propagation of corporate messages. Propagation of corporate messages +is closely related to the media the organization uses as vehicle to +distribute its corporate messages. + +The CentOS Project corporate communication takes place through the +following visual manifestations: + +The CentOS Distribution +~~~~~~~~~~~~~~~~~~~~~~~ + +This visual manifestation communicates its existence through software +packages. There are packages that make a remarkable use of images, +packages that make a moderate use of images, and packages that don't +use images at all. This visual manifestation is focused on providing +The CentOS Project images required by software packages that do use +images in a remarkable way, specially those holding the upstream brand +(e.g., _anaconda_, _grub_, _syslinux_, _gdm_, _kdebase_). + +- The Community Enterprise Operating System itself (communicates the + essense of The CentOS Project existence.). + +- Release Schema (Lifetime) and all the stuff related (e.g., Release + Notes, Documentation, Erratas, etc.). + +The CentOS Web +~~~~~~~~~~~~~~ + +This visual manifestation communicates its existence through web +applications. These web applications are free software and come from +different providers which distribute their work with predefined visual +styles. Frequently, these predefined visual styles have no visual +relation among themselves and introduce some visual contradictions +when they all are put together. Removing these visual contradictions +is object of work for this visual manifestation. + +- The CentOS Chat. +- The CentOS Mailing Lists. +- The CentOS Forums. +- The CentOS Wiki. +- Special Interest Groups (SIGs). +- Social Events, Interviews, Conferences, etc. +- The extensive network of mirrors available for downloading ISO files + as well as RPMs and SRPMs used to build them up in different + architectures. + +The CentOS Showroom +~~~~~~~~~~~~~~~~~~~ + +This visual manifestation communicates its existence through +production of industrial objects carrying The CentOS Brand. These +branded objects are directed to be distributed on social events and/or +shops. They provide a way of promotion and commercialization that may +help to reduce The CentOS Project expenses (e.g., electrical power, +hosting, servers, full-time-developers, etc.), in a similar way as +donations may do. + +- Stationery (e.g., Posters, Stickers, CD Lables and Sleeves). +- Clothes (e.g., Shirts, T-shirts, Pullovers, Caps). +- Installation media (e.g., CDs, DVD, Pendrives). + +Corporate Behaviour +------------------- +The CentOS Project corporate behaviour is focused on the effective +interaction of each member involved in the organization (e.g., core +developers, community members, etc.). It is related to ethics and +politics used to do the things inside the organization. It is related +to the sense of direction chosen by the organization and they way the +organization projects itself to achieve it. + +The CentOS Project corporate behaviour takes place through The CentOS +Project corporate communication, as described above. + +Corporate Structure +------------------- +The CentOS Project corporate structure is based on a Monolithic +Corporate Visual Identity Structure. In this configuration, one unique +name and one unique visual style is used in all visual manifestation +The CentOS Project is made of. + +In a monolithic corporate visual identity structure, internal and +external stakeholders use to feel a strong sensation of uniformity, +orientation, and identification with the organization. No matter if +you are visiting web sites, using the distribution, or acting on +social events, the one unique name and one unique visual style +connects them all to say: Hey! we are all part of The CentOS Project. + +Other corporate structures for The CentOS Project have been considered +as well. Such is the case of producing one different visual style for +each major release of The CentOS Distribution. This structure isn't +inconvenient at all, but some visual contradictions could be +introduced if it isn't applied correctly and we need to be aware of +it. To apply it correctly, we need to know what The CentOS Project is +made of. + +The CentOS Project, as organization, is mainly made of (but not +limited to) three visual manifestions: The CentOS Distribution, The +CentOS Web and The CentOS Showroom. Inside The CentOS Distribution +visual manifestations, The CentOS Project maintains near to four +different major releases of The CentOS Distribution, parallely in +time. However, inside The CentOS Web visual manifestations, the +content is produced for no specific release information (e.g., there +is no a complete web site for each major release of The CentOS +Distribution individually, but one web site to cover them all). +Likewise, the content produced in The CentOS Showroom is industrially +created for no specific release, but The CentOS Project in general. + +In order to produce the The CentOS Project Monolithic Corporate Visual +Identity Structure correctly, we need to concider all the visual +manifestations The CentOS Project is made of, not just one of them. +If one different visual style is implemented for each major release of +The CentOS Distribution, which one of those different visual styles +would be used to cover the remaining visual manifestations The CentOS +Project is made of (e.g., The CentOS Web and The CentOS Showroom)? + +Probably you are thinking: yes, I see your point, but The CentOS Brand +connects them all already, why would we need to join them up into the +same visual style too, isn't it more work to do, and harder to +maintain? + +Harder to maintain, more work to do, probably. Specially when you +consider that The CentOS Project has proven stability and consistency +through time and, that, certainly, didn't come through swinging +magical wands or something but hardly working out to automate tasks +and providing maintenance through time. With that in mind, I consider +The CentOS Project Corporate Visual Identity Structure must be +consequent with such stability and consistency tradition. It is true +that The CentOS Brand does connect all the visual manifestations it is +present on, but that connection is strengthened if one unique visual +style backups it. In fact, whatever thing you do to strength the +visual connection among The CentOS Project visual manifestations would +be very good in favor of The CentOS Project recognition. + +Obviously, having just one visual style in all visual manifestations +for eternity would be a very boring thing and would give the idea of a +visually outdated project. So, there is no problem on creating new +visual styles for each new major release of The CentOS Distribution, +in order to refresh The CentOS Distribution visual style; the problem +itself is in not propagating the new visual style created for the new +release of The CentOS Distribution to all other visual manifestations +The CentOS Project is made of, in a way The CentOS Project could be +recognized no matter what visual manifestation be in front of us. Such +lack of uniformity is what introduces the visual contradiction we +would be precisely trying to solve by mean of themes production in The +CentOS Artwork Repository. + +// vim: set syntax=asciidoc: diff --git a/Artworks/Documentation/Corporate/render.conf b/Artworks/Documentation/Corporate/render.conf new file mode 100644 index 0000000..098dc71 --- /dev/null +++ b/Artworks/Documentation/Corporate/render.conf @@ -0,0 +1,16 @@ +# +# This file contains configuration values used by the render module. +# +[corporate.docbook] +render-from = "corporate.asciidoc" +formats = "xhtml pdf" +comment = "The CentOS project corporate visual identity manual." + +[corporate.png] +render-from = "corporate.svgz" +formats = "jpg" +heights = "250" +fgcolors = "ffffff" +bgcolors = "ffffff-0" +command = "/usr/bin/convert" +comment = "The CentOS project corporate visual identity schema." diff --git a/Artworks/Documentation/Repository/DirStructure/dirStructure.svgz b/Artworks/Documentation/Repository/DirStructure/dirStructure.svgz index 3a1adc6..1bdb1d8 100644 Binary files a/Artworks/Documentation/Repository/DirStructure/dirStructure.svgz and b/Artworks/Documentation/Repository/DirStructure/dirStructure.svgz differ