diff --git a/Manuals/Tcar-ug/Identity.ent b/Manuals/Tcar-ug/Identity.ent
index 21d5de9..0d0d546 100644
--- a/Manuals/Tcar-ug/Identity.ent
+++ b/Manuals/Tcar-ug/Identity.ent
@@ -7,6 +7,11 @@
 <!ENTITY identity-project-structure     SYSTEM "Identity/Project/structure.docbook">
 
 <!ENTITY identity-brand                 SYSTEM "Identity/Brand.docbook">
+<!ENTITY identity-brand-intro           SYSTEM "Identity/Brand/intro.docbook">
+<!ENTITY identity-brand-symbol          SYSTEM "Identity/Brand/symbol.docbook">
+<!ENTITY identity-brand-type            SYSTEM "Identity/Brand/type.docbook">
+<!ENTITY identity-brand-logo            SYSTEM "Identity/Brand/logo.docbook">
+<!ENTITY identity-brand-motif           SYSTEM "Identity/Brand/motif.docbook">
 <!ENTITY identity-distro                SYSTEM "Identity/Distribution.docbook">
 <!ENTITY identity-showroom              SYSTEM "Identity/Showroom.docbook">
 <!ENTITY identity-web                   SYSTEM "Identity/Web.docbook">
diff --git a/Manuals/Tcar-ug/Identity/Brand.docbook b/Manuals/Tcar-ug/Identity/Brand.docbook
index 4640ff8..0c0ba19 100644
--- a/Manuals/Tcar-ug/Identity/Brand.docbook
+++ b/Manuals/Tcar-ug/Identity/Brand.docbook
@@ -1,41 +1,11 @@
 <chapter id="identity-brand">
 
     <title>The CentOS Brand</title>
-    <para>...</para>
 
-    <sect1 id="identity-brand-intro">
-    <title>Introduction</title>
-    
-    <para>
-        The CentOS Brands is the main visual manifestaion of The CentOS
-        Project. The CentOS Project uses The CentOS Logo to connect
-        all its visual manifestions (e.g., GNU/Linux Distributions,
-        Websites, Stationery, etc.) and, this way, it provides
-        recognition among other similar projects available on the
-        Internet.
-    </para>  
-    
-    <para>
-        Both The CentOS Brand and all the visual manifestations that
-        derivate from it are available for you to study and propose
-        improvement around a good citizen's will at The CentOS
-        Community environment, but you are not allowed to redistribute
-        them elsewhere, without the given permission of The CentOS
-        Project.
-    </para>
-    
-    <para>
-        If you need to redistribute either The CentOS Logo or any
-        visual manifestation derived from it, write your intentions to
-        the The CentOS Developers mailing list (<ulink
-        url="mailto:centos-devel@centos.org">centos-devel@centos.org</ulink>).
-    </para>
-
-   </sect1>
-
-  <sect1>
-  <title>...</title>
-  <para>...</para>
-  </sect1>
+    &identity-brand-intro;
+    &identity-brand-symbol;
+    &identity-brand-type;
+    &identity-brand-logo;
+    &identity-brand-motif;
 
 </chapter>
diff --git a/Manuals/Tcar-ug/Identity/Brand/intro.docbook b/Manuals/Tcar-ug/Identity/Brand/intro.docbook
new file mode 100644
index 0000000..84a602a
--- /dev/null
+++ b/Manuals/Tcar-ug/Identity/Brand/intro.docbook
@@ -0,0 +1,49 @@
+<sect1 id="identity-brand-intro">
+
+    <title>Introduction</title>
+    
+    <para>
+        &TCBRAND; is the main visual manifestaion of &TCP;.  &TCP;
+        uses &TCBRAND; to connect all the visual manifestions it is
+        made of (e.g., GNU/Linux Distributions, Web sites, Stationery,
+        etc.) and, this way, provides recognition
+        <footnote>
+        <para>
+            ... just as a GPG signature might do for RPM packages.
+        </para>
+        </footnote>
+        among similar projects available on the Internet. The CentOS
+        Brand is made of a graphical component (&TCSYMBOL;) and a
+        typographical component (&TCTYPE;) that, when put together,
+        make &TCLOGO;. The components that make &TCBRAND; can be used
+        together or separately, considering that, in hierarchy order,
+        &TCLOGO; is rather prefered than &TCSYMBOL;, as well as
+        &TCSYMBOL; is rather prefered than &TCTYPE;.
+    </para>
+
+    <para>
+        In addition to those components mentioned above, &TCBRAND;
+        includes another component named &TCMOTIF;. &TCMOTIF; is
+        mainly used as background on images and is directly related to
+        the look and feel of all visual manifestations &TCP; shows its
+        existence on.  In contrast with &TCLOGO;, &TCSYMBOL; and
+        &TCTYPE;; &TCMOTIF; might change from time to time providing a
+        vehicle to <quote>refresh</quote> how &TCP; looks and feels.
+    </para>
+
+    <para>
+        &TCBRAND; and all the visual manifestations derivated from it
+        are available for you to study and propose improvement around
+        a good citizen's will inside &TCC;, but you are not allowed to
+        redistribute them elsewhere, without the given permission of
+        &TCP;.
+    </para>
+    
+    <para>
+        If you need to redistribute either &TCLOGO; or any visual
+        manifestation derived from it, write your intentions to the
+        The CentOS Developers mailing list (<ulink
+        url="mailto:centos-devel@centos.org">centos-devel@centos.org</ulink>).
+    </para>
+
+</sect1>
diff --git a/Manuals/Tcar-ug/Identity/Brand/logo.docbook b/Manuals/Tcar-ug/Identity/Brand/logo.docbook
new file mode 100644
index 0000000..14c4a9a
--- /dev/null
+++ b/Manuals/Tcar-ug/Identity/Brand/logo.docbook
@@ -0,0 +1,4 @@
+<sect1 id="identity-brand-logo" xreflabel="The CentOS Logo">
+    <title>The CentOS Logo</title>
+    <para>...</para>
+</sect1>
diff --git a/Manuals/Tcar-ug/Identity/Brand/motif.docbook b/Manuals/Tcar-ug/Identity/Brand/motif.docbook
new file mode 100644
index 0000000..7341757
--- /dev/null
+++ b/Manuals/Tcar-ug/Identity/Brand/motif.docbook
@@ -0,0 +1,5 @@
+<sect1 id="identity-brand-motif" xreflabel="The CentOS Motif">
+    <title>The CentOS Motif</title>
+    <para>...</para>
+</sect1>
+
diff --git a/Manuals/Tcar-ug/Identity/Brand/symbol.docbook b/Manuals/Tcar-ug/Identity/Brand/symbol.docbook
new file mode 100644
index 0000000..f22e38d
--- /dev/null
+++ b/Manuals/Tcar-ug/Identity/Brand/symbol.docbook
@@ -0,0 +1,4 @@
+<sect1 id="identity-brand-symbol" xreflabel="The CentOS Symbol">
+    <title>The CentOS Symbol</title>
+    <para>...</para>
+</sect1>
diff --git a/Manuals/Tcar-ug/Identity/Brand/type.docbook b/Manuals/Tcar-ug/Identity/Brand/type.docbook
new file mode 100644
index 0000000..07c3b14
--- /dev/null
+++ b/Manuals/Tcar-ug/Identity/Brand/type.docbook
@@ -0,0 +1,5 @@
+<sect1 id="identity-brand-type" xreflabel="The CentOS Type">
+    <title>The CentOS Type</title>
+    <para>...</para>
+</sect1>
+