diff --git a/Manuals/Texinfo/en_US/Directories/trunk/Identity/Models/Brands.texinfo b/Manuals/Texinfo/en_US/Directories/trunk/Identity/Models/Brands.texinfo index d9b7c62..bb62dbb 100644 --- a/Manuals/Texinfo/en_US/Directories/trunk/Identity/Models/Brands.texinfo +++ b/Manuals/Texinfo/en_US/Directories/trunk/Identity/Models/Brands.texinfo @@ -1,16 +1,78 @@ @subheading Goals -This section describes The CentOS Brand design models. +The @file{trunk/Identity/Models/Brands} directory organizes The CentOS +Brand design models. @subheading Description The CentOS Brand provides the one unique name or trademark that -connects the producer with their products. In this case, the producer -is The CentOS Project and the products are The CentOS Project visual -manifestations. +connects The CentOS Project with their products (e.g., GNU/Linux +distribution, web sites, stationery, etc.). -The CentOS Brand is the main visual representation of the CentOS -project so the typography used in it must be the same always, no +The CentOS Project uses The CentOS Brand inside its GNU/Linux +enterprise distributions, web sites, and promotions stuff to connect +them all visually and this way committing the monolithic visual +structure where one unique name and one unique visual style is used in +all visual manifestations. + +@subsubheading Symbol + +At the moment of writting these lines, I haven't found any reference +about the author who worked out The CentOS Symbol and the concept +behind its design. That information would be useful as motivation +source. The CentOS Symbol is the visual representation of that the +CentOS Community is working for, it would be very nice to have that +information available somewhere. Until then, all we can do is giving +interpretations about it. + +I will take the adventure of describing my personal interpretation +about The CentOS Symbol design and the concept behind it. This +interpretation is not definite, nor a final concept. Certainly, this +interpretation may have nothing in common with the one used by the +author of The CentOS Symbol. The ideas written in this section may +change in the future in the sake of reaching a better interpretation +of The CentOS Symbol for the CentOS community to stand on. + +The first thing, in order to interpret The CentOS Symbol, is to know +what is the mission of The CentOS Project and feel a deep compromise +with it. Later on, take a look to The CentOS Symbol and try to +identify each component its design is based on. If you take a careful +look at it you'll find that The CentOS Symbol is based on squares, +arrows and different colors. + +@image{trunk/Identity/Images/Brands/centos-symbol} + +The square is a geometrical figure that has four parallel sides of +equal dimensions. The equal dimensions brings the idea of justice +among all parts involved. That is, each part is in harmony one +another. This kind of harmony could be verified at simple sight, or +you can take a rule and messure each side to see that they have the +same dimensions. As long as we can verify this harmony is true, it +starts to be a fact of reason that we can rely on. + +In a second state, the CentOS symbol is built of four identical 90 +degree squares filled with unique colors. The squares provide reason +based pragmatic facts. The colors provide emotions. So, in this design +state we could say that different emotions are controlled by the same +pragmatic reasons. + +In a third state, the 90 degree set of squares is duplicated to create +a new set of squares. In this new set of squares fill colors were +removed and the whole squares set was rotated 45 degree. At this +point eight arrows, pointing the outside, are immediatly visible. +Emotions are so strong that they found a way to expand themselves out +of 90 degree pragmatic reasons. But reason evolves with changes and +takes new forms ---the 45 degree squares set--- to let flow off the +emotions' nature, and thus, uses that enormous expansion force to +create an infinite loop of common benefits, still controlled by the +reason of pragmatic facts. + +At this point the CentOS symbol has been completed. + +@subsubheading Typography + +The CentOS Brand is the main visual representation of The CentOS +Project so the typography used in it must be the same always, no matter where it be shown. It also has to be clear enough to dismiss any confussion between similar typefaces (e.g., the number one (1) sometimes is confuesed with the letter @samp{el} (l) or letter @@ -33,19 +95,25 @@ release number and @samp{CentOS} word is twice the size in points of separation between @samp{CentOS} word and phrase @samp{Community Enterprise Operating System}. -Another component inside CentOS logo is the trademark symbol (TM). -This symbol specifies that the CentOS logo must be consider a product -brand, even it is not a registered one. The trademark symbol uses -DejaVu LGC Sans Regular typography. The trademark symbol is aligned -right-top on the outter side of @samp{CentOS} word. The trademark -symbol must not exceed haf the distance, in points, between -@samp{CentOS} word and the release number on its right. - -It would be very convenient for the CentOS Project and its community -to to make a registered trademark (®) of CentOS logo. To make a -register trademark of CentOS Logo prevents legal complications in the -market place of brands. It grants the consistency, through time, of -CentOS project corporate visual identity. +@subsubheading Type of mark + +Another component inside The CentOS Brand to consider is the type of +mark it is. Is it a Trademark or a Registered mark? + +The Trademark symbol (™) specifies that The CentOS Brand must be +consider a product brand, even it is not a registered one. The +trademark symbol uses DejaVu LGC Sans Regular typography. The +trademark symbol is aligned right-top on the outter side of +@samp{CentOS} word. The trademark symbol must not exceed haf the +distance, in points, between @samp{CentOS} word and the release number +on its right. + +The Registered symbol (®) would be very convenient for the CentOS +Project and its community, however, the registration may involve +monetary cost. To make The CentOS Brand a register trademark prevents +legal complications in the market place of brands. It grants the +consistency, through time, of The CentOS Project corporate visual +identity. @quotation @strong{Note} The information about trademarks and corporate identity