The corporate design is focused on the effective presentation of corporate messages. As corporate messages we understand all the information emitted from the organization; and when we say all we mean everything that can be perceived through the human senses. The corporate design takes care of defining what this information is and controlling the way it goes out the organization producing it. When the organization doesn't take control over the corporate messages it produces, the organization is letting that area of its identity to the unknown and the results might be good or not so good, it is hard to know. The issue to see here is that even the organization doesn't take control over its corporate messages, they are always talking about the organization. Taking control of corporate messages is a decition the organization needs to take by itself, based on its need of better describe what it is. In the very specific case of &TCP;, we'll concentrate our attention on corporate messages that reach us through the visual sense. This is, all the visual manifestations &TCP; is made of. As visual manifestaions we understand all the visible media &TCP; uses to manifest its existence on. At this point it is necessary to consider what &TCP; is, what its mission is and what it is producing. This, in order to identify which visual manifestations the organization is demanding attention of corporate design for. Inside &TCP; we identify and apply corporate design to the following visual manifestations: &TCD; — This visual manifestation exists to cover all actions related to artwork production and rebranding, required by &TCD; in order to comply with upstream's redistribution guidelines. This visual manifestation is described in . &TCW; — This visual manifestation exists to cover all actions related to artwork production required by &TCP; to manifest its existence in the World Wide Web medium. This visual manifestation is described in . &TCS; — This visual manifestation exists to cover all actions related to artwork production required by &TCP; to manifest its existence through media produced industrially (e.g., stationery, clothes, CDs, DVDs, etc.). This visual manifestation is described in . The visual manifestations identified above seem to cover most media required by &TCP;, as organization, to show its existence. However, other visual manifestations could be added in the future, as long as they be needed, to cover different areas like stands, buildings, offices, road transportation or whaterver visual manifestation &TCP; thouches to show its existence. Once all visual manifestations have been identified and defined through design models, it is time to visually remark their connection with &TCP;. This kind of connection is realized by applying &TCBRAND; to design models inside visual manifestations supported through corporate design.