diff --git a/Manual/Directories/trunk/Identity.texi b/Manual/Directories/trunk/Identity.texi index b97930f..8712eaa 100644 --- a/Manual/Directories/trunk/Identity.texi +++ b/Manual/Directories/trunk/Identity.texi @@ -51,10 +51,20 @@ visual manifestations were defined: @table @strong @item The CentOS Distribution -The CentOS Distribution visual manifestation covers all actions -related to branding and artwork production required by the The CentOS -Distribution (@pxref{Directories trunk Identity Themes Models Default -Distro}). +The CentOS Distribution visual manifestation exists to cover all +actions related to artwork production and rebranding required by the +The CentOS Distribution (@pxref{Directories trunk Identity Themes +Models Default Distro}) in order to comply with its upstream +redistribution guidelines. + +The CentOS Distribution is made of software packages. Inside the +distribution there are packages that make a remarkable use of images +and there are packages that don't use images at all. The CentOS +Distribution visual manifestation gets focused on software packages +that do use images in a remarkable way (e.g., @file{anaconda}, +@file{grub}, @file{syslinux}, @file{gdm}, @file{kdm}) and that way, +through images, implements the corporate design in The CentOS +Distribution (i.e., the operating system). @item The CentOS Web @@ -79,18 +89,19 @@ Distribution. The CentOS Showroom covers industrial production of objects branded by The CentOS Project (e.g., clothes, stationery and installation media). These branded objects are for distribution on social events and/or -shops. They provide a way of both promotion and monetary incomming to -aliviate The CentOS Project expenses (e.g., electrical power, hosting, -servers, full-time-developers, etc.), in a similar way as donations -do. +shops. They provide a way of promotion and a route for +commercialization that may help to aliviate The CentOS Project +expenses (e.g., electrical power, hosting, servers, +full-time-developers, etc.), in a similar way as donations may do. @end table -The visual manifestation described above seems to be enough for what -The CentOS Project is, by now. However, other visual manifestations -could be added in the future, if needed, to cover different areas like -building, offices, road transportation and whaterver visual -manifestation The CentOS Project thouches to show its existence. +The visual manifestations above seem to cover all the media required +by The CentOS Project, as organization, to show its existence. +However, other visual manifestations could be added in the future, if +needed, to cover different areas like building, offices, road +transportation and whaterver visual manifestation The CentOS Project +thouches to show its existence. @subsubheading Corporate Communication @@ -103,6 +114,7 @@ Communication} and takes place through the following avenues: @item The CentOS Mailing Lists (@url{http://lists.centos.org/}). @item The CentOS Forums (@url{http://forums.centos.org/}). @item The CentOS Wiki (@url{http://wiki.centos.org/}). +@item Social events, interviews, conferences, etc. @end itemize @subsubheading Corporate Behaviour @@ -162,7 +174,7 @@ consider that The CentOS Project has proven stability and consistency through time and, that, certainly, didn't come through swinging magical wands or something but hardly working out to automate tasks and providing maintainance through time. Said that, we consider that -The CentOS Project Corporate Structure should be consequent with such +The CentOS Project Corporate Structure must be consequent with such stability and consistency tradition. It is true that The CentOS Brand does connect all the visual manifestations it is present on, but that connection would be stronger if one unique visual style backups it. @@ -174,14 +186,14 @@ Obviously, having just one visual style in all visual manifestations for eternity would be a very boring thing and would give the idea of a visually dead project. So, there is no problem on creating a brand new visual style for each new major release of The CentOS Distribution, in -order to refresh The CentOS Distribution visual style; the problem is -in not propagating the brand new visual style created for the new -release of The CentOS Distribution to all other visual manifestations -The CentOS Project is made of, in a way The CentOS Project could be -recognized no matter what visual manifestation be in front of us. Such -lack of uniformity is what introduces the visual contradition we are -precisely trying to solve by mean of themes production in the CentOS -Artwork Repository. +order to refresh The CentOS Distribution visual style; the problem +itself is in not propagating the brand new visual style created for +the new release of The CentOS Distribution to all other visual +manifestations The CentOS Project is made of, in a way The CentOS +Project could be recognized no matter what visual manifestation be in +front of us. Such lack of uniformity is what introduces the visual +contradition we are precisely trying to solve by mean of themes +production in the CentOS Artwork Repository. @subheading Usage @@ -265,5 +277,6 @@ See @url{http://en.wikipedia.org/Corporate_identity} (and related links), for general information on Corporate Identity. Specially useful has been, and still is, the book @emph{Corporate -Identity} by Wally Olins (1989). This book provides many conceptual -ideas we've used as base to build The CentOS Artwork Repository. +Identity} by Wally Olins (1989). This book provides many of the +conceptual ideas we've used as base to build The CentOS Artwork +Repository. diff --git a/Manual/Directories/trunk/Identity/Models/Brands.texi b/Manual/Directories/trunk/Identity/Models/Brands.texi index 9fb611d..4c33e99 100644 --- a/Manual/Directories/trunk/Identity/Models/Brands.texi +++ b/Manual/Directories/trunk/Identity/Models/Brands.texi @@ -25,7 +25,7 @@ distance between @samp{CentOS} word and phrase @samp{Community Enterprise Operating System} have the size in points the phrase has. @float Figure, The CentOS logo construction -@image{trunk/Identity/Images/Manual/Brands/Logos/a,,,,jpg} +@image{trunk/Identity/Images/Manual/Brands/Logos/a,,,,} @caption{The CentOS logo construction} @end float diff --git a/Manual/repository.info.bz2 b/Manual/repository.info.bz2 index 694fc2c..42562ad 100644 Binary files a/Manual/repository.info.bz2 and b/Manual/repository.info.bz2 differ diff --git a/Manual/repository.pdf b/Manual/repository.pdf index 1fddbae..6e939ad 100644 Binary files a/Manual/repository.pdf and b/Manual/repository.pdf differ diff --git a/Manual/repository.txt.bz2 b/Manual/repository.txt.bz2 index 6c68379..c717a0c 100644 Binary files a/Manual/repository.txt.bz2 and b/Manual/repository.txt.bz2 differ diff --git a/Manual/repository.xhtml.tar.bz2 b/Manual/repository.xhtml.tar.bz2 index db6ba3b..c08f98f 100644 Binary files a/Manual/repository.xhtml.tar.bz2 and b/Manual/repository.xhtml.tar.bz2 differ diff --git a/Manual/repository.xml b/Manual/repository.xml index 4373f97..ead4c4f 100644 --- a/Manual/repository.xml +++ b/Manual/repository.xml @@ -852,7 +852,8 @@ centos-art help --read turnk/Identity/Themes/Motifs/TreeFlower/3 The CentOS Distribution - The CentOS Distribution visual manifestation covers all actions related to branding and artwork production required by the The CentOS Distribution (see Directories trunk Identity Themes Models Default Distro). + The CentOS Distribution visual manifestation exists to cover all actions related to artwork production and rebranding required by the The CentOS Distribution (see Directories trunk Identity Themes Models Default Distro) in order to comply with its upstream redistribution guidelines. + The CentOS Distribution is made of software packages. Inside the distribution there are packages that make a remarkable use of images and there are packages that don't use images at all. The CentOS Distribution visual manifestation gets focused on software packages that do use images in a remarkable way (e.g., anaconda, grub, syslinux, gdm, kdm) and that way, through images, implements the corporate design in The CentOS Distribution (i.e., the operating system). @@ -866,11 +867,11 @@ centos-art help --read turnk/Identity/Themes/Motifs/TreeFlower/3 The CentOS Showroom The CentOS Showroom visual manifestation exists to promote The CentOS Distribution. - The CentOS Showroom covers industrial production of objects branded by The CentOS Project (e.g., clothes, stationery and installation media). These branded objects are for distribution on social events and/or shops. They provide a way of both promotion and monetary incomming to aliviate The CentOS Project expenses (e.g., electrical power, hosting, servers, full-time-developers, etc.), in a similar way as donations do. + The CentOS Showroom covers industrial production of objects branded by The CentOS Project (e.g., clothes, stationery and installation media). These branded objects are for distribution on social events and/or shops. They provide a way of promotion and a route for commercialization that may help to aliviate The CentOS Project expenses (e.g., electrical power, hosting, servers, full-time-developers, etc.), in a similar way as donations may do. - The visual manifestation described above seems to be enough for what The CentOS Project is, by now. However, other visual manifestations could be added in the future, if needed, to cover different areas like building, offices, road transportation and whaterver visual manifestation The CentOS Project thouches to show its existence. + The visual manifestations above seem to cover all the media required by The CentOS Project, as organization, to show its existence. However, other visual manifestations could be added in the future, if needed, to cover different areas like building, offices, road transportation and whaterver visual manifestation The CentOS Project thouches to show its existence. Corporate Communication The CentOS Project Corporate Communication is based on Community Communication and takes place through the following avenues: @@ -887,6 +888,9 @@ centos-art help --read turnk/Identity/Themes/Motifs/TreeFlower/3 The CentOS Wiki (http://wiki.centos.org/). + + Social events, interviews, conferences, etc. + Corporate Behaviour The CentOS Project Corporate Behaviour is based on Community Behaviour which take place on Corporate Communication. @@ -897,8 +901,8 @@ centos-art help --read turnk/Identity/Themes/Motifs/TreeFlower/3 The CentOS Project, as organization, is mainly made of (but not limited to) three visual manifestions: Distribution, Web and Showroom. Inside the Distribution visual manifestations, The CentOS Project maintains near to four different major releases of CentOS Distribution, parallely in time. However, inside The CentOS Web visual manifestations, the content is produced for no specific release information (e.g., there is no a complete web site for each major release of The CentOS Distribution individually, but one web site to cover them all). Likewise, the content produced in The CentOS Showroom is created for no release-specific at all, but for The CentOS Project in general. In order to produce the correct corporate structure for The CentOS Project we need to concider all the visual manifestations The CentOS Project is made of, not just one of them. If one different visual style is used for each major release of The CentOS Distribution, which one of those different visual styles would be used to cover the remaining visual manifestations The CentOS Project is made of (e.g., The CentOS Web and The CentOS Showroom)? Probably you are thinking, that's right, but The CentOS Brand connects them all already, why would we need to join them up into the same visual style too, isn't it more work to do, and harder to maintain? - Harder to maintain, more work to do, probably. Specially when you consider that The CentOS Project has proven stability and consistency through time and, that, certainly, didn't come through swinging magical wands or something but hardly working out to automate tasks and providing maintainance through time. Said that, we consider that The CentOS Project Corporate Structure should be consequent with such stability and consistency tradition. It is true that The CentOS Brand does connect all the visual manifestations it is present on, but that connection would be stronger if one unique visual style backups it. In fact, whatever thing you do to strength the visual connection among The CentOS Project visual manifestations would be very good in favor of The CentOS Project recognition. - Obviously, having just one visual style in all visual manifestations for eternity would be a very boring thing and would give the idea of a visually dead project. So, there is no problem on creating a brand new visual style for each new major release of The CentOS Distribution, in order to refresh The CentOS Distribution visual style; the problem is in not propagating the brand new visual style created for the new release of The CentOS Distribution to all other visual manifestations The CentOS Project is made of, in a way The CentOS Project could be recognized no matter what visual manifestation be in front of us. Such lack of uniformity is what introduces the visual contradition we are precisely trying to solve by mean of themes production in the CentOS Artwork Repository. + Harder to maintain, more work to do, probably. Specially when you consider that The CentOS Project has proven stability and consistency through time and, that, certainly, didn't come through swinging magical wands or something but hardly working out to automate tasks and providing maintainance through time. Said that, we consider that The CentOS Project Corporate Structure must be consequent with such stability and consistency tradition. It is true that The CentOS Brand does connect all the visual manifestations it is present on, but that connection would be stronger if one unique visual style backups it. In fact, whatever thing you do to strength the visual connection among The CentOS Project visual manifestations would be very good in favor of The CentOS Project recognition. + Obviously, having just one visual style in all visual manifestations for eternity would be a very boring thing and would give the idea of a visually dead project. So, there is no problem on creating a brand new visual style for each new major release of The CentOS Distribution, in order to refresh The CentOS Distribution visual style; the problem itself is in not propagating the brand new visual style created for the new release of The CentOS Distribution to all other visual manifestations The CentOS Project is made of, in a way The CentOS Project could be recognized no matter what visual manifestation be in front of us. Such lack of uniformity is what introduces the visual contradition we are precisely trying to solve by mean of themes production in the CentOS Artwork Repository. Usage The trunk/Identity directory structure organizes most files used to build and implement The CentOS Project Corporate Identity. In that sake, the following work lines are available: @@ -961,7 +965,7 @@ centos-art help --read turnk/Identity/Themes/Motifs/TreeFlower/3
See also See http://en.wikipedia.org/Corporate_identity (and related links), for general information on Corporate Identity. - Specially useful has been, and still is, the book Corporate Identity by Wally Olins (1989). This book provides many conceptual ideas we've used as base to build The CentOS Artwork Repository. + Specially useful has been, and still is, the book Corporate Identity by Wally Olins (1989). This book provides many of the conceptual ideas we've used as base to build The CentOS Artwork Repository. @@ -1167,7 +1171,7 @@ trunk/Identity/Themes/Motifs/THEMENAME/THEMEVERSION/Brushes Figure - + The CentOS logo construction When the CentOS release brand is built, use Denmark typography for the release number. The release number size is two times larger (in height) than default CentOS word. The separation between release number and CentOS word is twice the size in points of separation between CentOS word and phrase Community Enterprise Operating System.