Goals
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  * ...

Description
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The CentOS logo is the main visual representation of the CentOS project so the typography used in it must be the same always, no matter where it be shown. It also has to be clear enough to dismiss any confussion between similar typefaces (e.g., the number one (1) sometimes is confuesed with the letter el (l) or letter ai (i)).

As convenction, the word CentOS uses Denmark typography as base, both for the word CentOS and the phrase Community Enterprise Operating System. The phrase size of CentOS logo is half the size in poits the word CentOS has and it below CentOS word and aligned with it on the left.  The distance between CentOS word and phrase Community Enterprise Operating System have the size in points the phrase has.

Figure: The CentOS logo construction

When the CentOS release brand is built, use Denmark typography for the release number. The release number size is two times larger (in height) than default CentOS word. The separation between release number and CentOS word is twice the size in points of separation between CentOS word and phrase Community Enterprise Operating System.

Another component inside CentOS logo is the trademark symbol (TM). This symbol specifies that the CentOS logo must be consider a product brand, even it is not a registered one. The trademark symbol uses DejaVu LGC Sans Regular typography. The trademark symbol is aligned right-top on the outter side of CentOS word. The trademark symbol must not exceed haf the distance, in points, between CentOS word and the release number on its right.

It would be very convenient for the CentOS Project and its community to to make a registered trademark (®) of CentOS logo. To make a register trademark of CentOS Logo prevents legal complications in the market place of brands. It grants the consistency, through time, of CentOS project corporate visual identity.

     Note The information about trademarks and corporate identity is my personal interpretation of http://en.wikipedia.org/Corporate_identity and http://en.wikipedia.org/Trademark description. If you have practical experiences with these affairs, please serve yourself to improve this section with your reasons.

Usage
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See also
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