diff --git a/Scripts/Functions/Render/render.sh b/Scripts/Functions/Render/render.sh
index 69fccdb..a189e22 100755
--- a/Scripts/Functions/Render/render.sh
+++ b/Scripts/Functions/Render/render.sh
@@ -65,6 +65,11 @@ function render {
     # performs directory-specific rendition.
     local FLAG_DONT_DIRSPECIFIC='false'
 
+    # Initialize `--with-brands' option. This option controls whether
+    # to brand output images or not. By default output images are not
+    # branded.
+    local FLAG_WITH_BRANDS='false'
+
     # Initialize name of rendition backend as an empty value. The name
     # of rendition backend is determined automatically based on
     # template file extension, later, at rendition time. 
diff --git a/Scripts/Functions/Render/render_getOptions.sh b/Scripts/Functions/Render/render_getOptions.sh
index ba2abd2..d0808bc 100755
--- a/Scripts/Functions/Render/render_getOptions.sh
+++ b/Scripts/Functions/Render/render_getOptions.sh
@@ -29,7 +29,7 @@ function render_getOptions {
     local ARGSS=""
 
     # Define long options we want to support.
-    local ARGSL="filter:,quiet,answer-yes,dont-commit-changes,dont-dirspecific,releasever:,basearch:,post-rendition:,last-rendition:,theme-model:"
+    local ARGSL="filter:,quiet,answer-yes,dont-commit-changes,dont-dirspecific,releasever:,basearch:,post-rendition:,last-rendition:,theme-model:,with-brands"
 
     # Redefine ARGUMENTS variable using getopt output.
     cli_parseArguments
@@ -99,6 +99,11 @@ function render_getOptions {
                 shift 2
                 ;;
 
+            --with-brands )
+                FLAG_WITH_BRANDS='true'
+                shift 1
+                ;;
+
             -- )
                 # Remove the `--' argument from the list of arguments
                 # in order for processing non-option arguments