Visual Identity In the production cycle, the first step takes place through graphic design. It is focused on preparing design models for all the visual manifestation &TCP; is made of. Here, graphic designers describe the visual characteristics of each visual manifestation (e.g., image dimensions, position of text in the visible area, translation markers, etc.). Later, once design models have been defined, graphic designers take care of artistic motifs to define the visual style of those design models already created (e.g., how they look and feel). Finally, graphic designers use the render functionality of centos-art.sh script to combine both design models and artistic motifs in order to produce the final images required by each visual manifestaions.