Goals
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This section exists to store digital typographies used by the CentOS project.

Description
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Usage
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The CentOS corporate identity is attached to DejaVu LGC font-family. Whatever artwork you design for CentOS project, that requires typography usage, must be done using DejaVu LGC font-family.

RULE-1:

     For screen desings (e.g., anything that final destination will never be printed on paper or any medium outside computre screens) use DejaVu LGC Sans font-family.

RULE-2:

     For non-screen designs (e.g., anything that final desition will be printed on paper or any other medium outside computer screens) use DejaVu LGC Serif font-family. As convenction files described in this rule are stored under Stationery directories.

The only execption for the two rules above is the typography used inside CentOS logo. The CentOS logo is the main visual representation of the CentOS project so the typography used in must ever be the same no matter where it be shown. It also have be clear enough to dismiss any confussion between similar typefaces (e.g., the number one (1) sometimes is confuesed with the letter el (l) or letter ai (i)).

As CentOS logo typography convenction, the word CentOS uses Denmark typography as base, both for the word CentOS and the phrase Community Enterprise Operating System. The size of CentOS logo's phrase is half the size in poits the word CentOS has and it below CentOS word and aligned with it on the left. The distance between CentOS word and phrase Community Enterprise Operating System is have the size in points the phrase has.

When the CentOS release brand is built, use DejaVu LGC Serif Condensed (not in bold, not in italic, not in anything else) typography for the release number. The release number size is two times larger (in height) than default CentOS word. The separation between relase number and CentOS word is twice the size in points of separation between CentOS word and phrase Community Enterprise Operating System.

Another component inside CentOS logo is the trademark symbol (TM). This symbol specifies that the CentOS logo must be consider a product brand, even it is not a registered one. The trademark symbol uses DejaVu LGC Sans Regular typography. The trademark symbol is aligned right-top on the outter side of CentOS word. The trademark symbol must not exceed haf the distance, in points, between CentOS word and the release number on its right.

It would be very convenient for the CentOS Project and its community to to make a registered trademark (®) of CentOS logo. Make a register trademark of CentOS Logo prevents legal complications in the market place of brands. It grants the consistency, through time, of CentOS project corporate visual identity.

     Note The information about trademarks and corporate identity is my personal interpretation (without practical experience) of http://en.wikipedia.org/Corporate_identity and http://en.wikipedia.org/Trademark description. If you have practical experiences with these affairs, please serve yourself to improve this section with your reasons.

See also
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