From 3f76ed9077cdeb49a14e79a6f309607f50d04415 Mon Sep 17 00:00:00 2001
From: Alain Reguera Delgado <alain.reguera@gmail.com>
Date: Jun 23 2011 04:03:15 +0000
Subject: Update Identity/Project/design.docbook.


---

diff --git a/Manuals/Repository/Docbook/Identity/Project/design.docbook b/Manuals/Repository/Docbook/Identity/Project/design.docbook
index 430c4f9..b8a8568 100755
--- a/Manuals/Repository/Docbook/Identity/Project/design.docbook
+++ b/Manuals/Repository/Docbook/Identity/Project/design.docbook
@@ -1,4 +1,96 @@
 <sect1 id="identity-project-design">
-    <title>Graphic Design</title>
-    <para>...</para>
+
+    <title>Corporate Design</title>
+
+    <para>
+        The corporate design is focused on the effective communication
+        of corporate messages. As corporate messages we understand all
+        the information emitted from the organization; and when we say
+        <emphasis>all</emphasis> we mean everything that can be
+        perceived through the human senses. The corporate design takes
+        care of defining what this information is and controlling the
+        way it goes out the organization producing it.
+    </para>
+
+    <para>
+        When the organization doesn't take control over the corporate
+        messages it produces, the organization is letting that area to
+        the unknown and the results might be good or not so good, it
+        is hard to know.  The issue to see here is that even the
+        organization doesn't take control over its corporate messages,
+        they are always talking about the organization.  Taking
+        control of corporate messages is a decition the organization
+        needs to take by itslef, based on its need of better describe
+        what it is. 
+    </para>
+
+    <para>
+        In the very specific case of &TCP;, we'll concentrate our
+        attention on corporate messages that reach us through the
+        visual sense. This is, all the visual manifestations &TCP; is
+        made of. As visual manifestaions we understand all the visible
+        media &TCP; uses to manifest its existence.  At this point it
+        necessary to consider what &TCP; is, what its mission is and
+        what it is producing; this in order to define which are the
+        visual manifestation demanding attention of corporate design.
+    </para>
+
+    <para>
+        Inside &TCP; we identify and apply corporate design to the
+        following visual manifestations:
+
+        <orderedlist numeration="arabic">
+        <listitem>
+        <para>
+            &TCD; &mdash; This visual manifestation exists to cover
+            all actions related to artwork production and rebranding
+            required by &TCP; in order to comply with its
+            upstream's redistribution guidelines. This visual
+            manifestation is described in <xref
+            linkend="identity-distro" />.
+        </para>
+        </listitem>
+
+        <listitem>
+        <para>
+            &TCW; &mdash; This visual manifestation exists to cover
+            all actions related to artwork production required by
+            &TCP; to manifest its existence in the World Wide Web
+            medium. This visual manifestation is described in <xref
+            linkend="identity-web" />.
+        </para>
+        </listitem>
+
+        <listitem>
+        <para>
+            &TCS; &mdash; This visual manifestation exists to cover
+            all actions related to artwork production required by
+            &TCP; to manifest its existence through media produced
+            industrially (e.g., stationery, clothes, CDs, DVDs, etc.).
+            This visual manifestation is described in <xref
+            linkend="identity-showroom" />.
+        </para>
+        </listitem>
+        </orderedlist>
+
+    </para>
+
+    <para>
+        The visual manifestations above seem to cover most media
+        required by &TCP; as organization, to show its existence.
+        However, other visual manifestations could be added in the
+        future, as long as they be needed, to cover different areas
+        like stands, building, offices, road transportation or
+        whaterver visual manifestation &TCP; thouches to show its
+        existence.
+    </para>
+
+    <para>
+        Once all visual manifestations have been identified and
+        defined through design models, it is time to visually remark
+        their connection with &TCP;.  This kind of connection is
+        realized by applying &TCB; to design models inside visual
+        manifestation supported through corporate design.
+    </para>
+
 </sect1>