@subsection Goals

This section exists to store digital typographies used by the CentOS

project.

@subsection Description

@subsection Usage

The CentOS corporate identity is attached to DejaVu LGC font-family.

Whatever artwork you design for CentOS project, that requires

typography usage, must be done using DejaVu LGC font-family.

@table @strong

@item RULE-1: 

For screen desings (e.g., anything that final destination will never

be printed on paper or any medium outside computre screens) use DejaVu

LGC Sans font-family. 

@item RULE-2: 

For non-screen designs (e.g., anything that final desition will be

printed on paper or any other medium outside computer screens) use

DejaVu LGC Serif font-family. As convenction files described in this

rule are stored under @samp{Stationery} directories.

@end table

The only execption for the two rules above is the typography used

inside CentOS logo. The CentOS logo is the main visual representation

of the CentOS project so the typography used in it must be the same

always, no matter where it be shown. It also has to be clear enough to

dismiss any confussion between similar typefaces (e.g., the number one

(1) sometimes is confuesed with the letter @samp{el} (l) or letter

@samp{ai} (i)). 

As CentOS logo typography convenction, the word @samp{CentOS} uses

@samp{Denmark} typography as base, both for the word @samp{CentOS} and

the phrase @samp{Community Enterprise Operating System}. The size of

CentOS logo's phrase is half the size in poits the word @samp{CentOS}

has and it below @samp{CentOS} word and aligned with it on the left.

The distance between @samp{CentOS} word and phrase @samp{Community

Enterprise Operating System} have the size in points the phrase has.

When the CentOS release brand is built, use ``URW Bookman L'' Normal

(not in bold, not in italic, not in anything else) typography for the

release number. The release number size is two times larger (in

height) than default @samp{CentOS} word. The separation between

release number and @samp{CentOS} word is twice the size in points of

separation between @samp{CentOS} word and phrase @samp{Community

Enterprise Operating System}.

Another component inside CentOS logo is the trademark symbol (TM).

This symbol specifies that the CentOS logo must be consider a product

brand, even it is not a registered one. The trademark symbol uses

DejaVu LGC Sans Regular typography. The trademark symbol is aligned

right-top on the outter side of @samp{CentOS} word. The trademark

symbol must not exceed haf the distance, in points, between

@samp{CentOS} word and the release number on its right.

It would be very convenient for the CentOS Project and its community

to to make a registered trademark (®) of CentOS logo. To make a

register trademark of CentOS Logo prevents legal complications in the

market place of brands. It grants the consistency, through time, of

CentOS project corporate visual identity.

@quotation

@strong{Note} The information about trademarks and corporate identity

is my personal interpretation of

@url{http://en.wikipedia.org/Corporate_identity} and

@url{http://en.wikipedia.org/Trademark} description. If you have

practical experiences with these affairs, please serve yourself to

improve this section with your reasons.

@end quotation

@subsection See also

@menu

@end menu