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Copyright C 2009, 2010 Alain Reguera Delgado. All rights
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<title>CentOS Artwork Repository: 3.3 trunk/Identity/Fonts</title>
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[Contents]
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[Index]
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3.3 trunk/Identity/Fonts

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3.3.1 Goals

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This section exists to store digital typographies used by the CentOS

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project.
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3.3.2 Description

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3.3.3 Usage

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The CentOS corporate identity is attached to DejaVu LGC font-family.

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Whatever artwork you design for CentOS project, that requires
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typography usage, must be done using DejaVu LGC font-family.
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RULE-1:
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For screen desings (e.g., anything that final destination will never

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be printed on paper or any medium outside computre screens) use DejaVu
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LGC Sans font-family. 
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RULE-2:
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For non-screen designs (e.g., anything that final desition will be

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printed on paper or any other medium outside computer screens) use
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DejaVu LGC Serif font-family. As convenction files described in this
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rule are stored under <samp>`Stationery'</samp> directories.
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The only execption for the two rules above is the typography used

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inside CentOS logo. The CentOS logo is the main visual representation
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of the CentOS project so the typography used in it must be the same
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always, no matter where it be shown. It also has to be clear enough to
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dismiss any confussion between similar typefaces (e.g., the number one
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(1) sometimes is confuesed with the letter <samp>`el'</samp> (l) or letter
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<samp>`ai'</samp> (i)). 
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As CentOS logo typography convenction, the word <samp>`CentOS'</samp> uses

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<samp>`Denmark'</samp> typography as base, both for the word <samp>`CentOS'</samp> and
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the phrase <samp>`Community Enterprise Operating System'</samp>. The size of
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CentOS logo's phrase is half the size in poits the word <samp>`CentOS'</samp>
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has and it below <samp>`CentOS'</samp> word and aligned with it on the left.
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The distance between <samp>`CentOS'</samp> word and phrase <samp>`Community
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Enterprise Operating System'</samp> have the size in points the phrase has.
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When the CentOS release brand is built, use "URW Bookman L" Normal

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(not in bold, not in italic, not in anything else) typography for the
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release number. The release number size is two times larger (in
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height) than default <samp>`CentOS'</samp> word. The separation between
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release number and <samp>`CentOS'</samp> word is twice the size in points of
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separation between <samp>`CentOS'</samp> word and phrase <samp>`Community
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Enterprise Operating System'</samp>.
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Another component inside CentOS logo is the trademark symbol (TM).

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This symbol specifies that the CentOS logo must be consider a product
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brand, even it is not a registered one. The trademark symbol uses
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DejaVu LGC Sans Regular typography. The trademark symbol is aligned
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right-top on the outter side of <samp>`CentOS'</samp> word. The trademark
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symbol must not exceed haf the distance, in points, between
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<samp>`CentOS'</samp> word and the release number on its right.
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It would be very convenient for the CentOS Project and its community

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to to make a registered trademark (®) of CentOS logo. To make a
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register trademark of CentOS Logo prevents legal complications in the
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market place of brands. It grants the consistency, through time, of
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CentOS project corporate visual identity.
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info

Note

The information about trademarks and corporate identity

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is my personal interpretation of
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http://en.wikipedia.org/Corporate_identity and
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http://en.wikipedia.org/Trademark description. If you have
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practical experiences with these affairs, please serve yourself to
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improve this section with your reasons.
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3.3.4 See also

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