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Copyright C 2009, 2010 CentOS Artwork SIG. All rights
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Permission is granted to copy, distribute and/or modify this document
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<title>CentOS Artwork Repository: 3.1 trunk/Identity</title>
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[Contents]
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[Index]
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3.1 trunk/Identity

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3.1.1 Goals

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The <tt>`trunk/Identity'</tt> directory exists to organize CentOS

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corporate identity artworks. 
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3.1.2 Description

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The CentOS Project corporate identity is the "persona" of the

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organization known as The CentOS Project.  The CentOS Project
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corporate identity plays a significant role in the way the CentOS
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Project, as organization, presents itself to both internal and
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external stakeholders. In general terms, the CentOS Project corporate
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visual identity expresses the values and ambitions of the CentOS
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Project organization, its business, and its characteristics.  
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The CentOS Project corporate identity provides visibility,

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recognizability, reputation, structure and identification to the
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CentOS Project organization by means of corporate design, corporate
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communication, and corporate behaviour.
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The CentOS Project settles down its corporate visual identity on a

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"monolithic corporate visual identity structure". In this structure
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The CentOS Project uses one unique name (The CentOS Brand) and one
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unique visual style (The CentOS Default Theme) in all its
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manifestations. 
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The CentOS Brands
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The CentOS brand is the name or trademark that conncects the producer

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with their products. In this case, the producer is The CentOS Project
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and the products are the CentOS distributions, the CentOS web sites,
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the CentOS promotion stuff, etc. 
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See section trunk/Identity/Brands, for more information.

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The CentOS Themes
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The CentOS themes are a set of image files connected by one unique

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visual style. The CentOS themes implements CentOS project corporate
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visual identity in each visual manifestation of CentOS project (e.g.,
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distributions, websites, promotion stuff, etc.).
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See section trunk/Identity/Themes, for more information.

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Inside a monolithic corporate visual identity structure, internal and

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external stakeholders use to feel a strong sensation of uniformity,
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orientation, and identification with the organization. No matter if
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you are visiting websites, using the distribution, or acting on social
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events, the one unique name and one unique visual style conect them
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all to say: Hey! we are all parts of the CentOS project.  And,
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probably, some vister will say: Can I join the party?  Yes you can, it
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is free. :)
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3.1.3 Usage

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To produce identity artworks, use the following commands:

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<samp>`centos-art render 'path/to/dir''</samp>
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When <samp>`path/to/dir'</samp> refers to one renderable directory under

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<tt>`trunk/Identity'</tt>, this command renders identity artworks using
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both related design models and related translation files.
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<samp>`centos-art render 'path/to/dir' --filter='pattern''</samp>
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When <samp>`path/to/dir'</samp> refers to one renderable directory under

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<tt>`trunk/Identity'</tt>, this command renders identity artworks using
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both related design models and related translation files that match
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the regular expression passed in <samp>`--filter='pattern''</samp> argument.
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To control the number of files produced by centos-art

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command, you need to look into the translation path and provide a
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regular expression pattern that matches the translation path, or
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paths, related to the file, or files, you want to produce.  
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The regular expression pattern you provide to centos-art

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command is applied to the translation path from its very beginning.
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It is not the same to say <samp>`5/en/01-welcome'</samp> that
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<samp>`01-welcome'</samp>, the frist expression matches but the last one does
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not.
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When using <samp>`--filter='pattern''</samp> you don't need to specify the

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file extension. It is removed from translation path before applying
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the pattern, so it doesn't count here.
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3.1.4 Renderable directories

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Inside <tt>`trunk/Identity'</tt>, renderable directories should have one

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of the following directory layouts:
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3.1.4.1 Layout 1: Simple image rendering

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This directory layout contains one <tt>`Img/'</tt> directory (to store

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final images), one <tt>`Tpl/'</tt> directory to store design templates,
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and the translation entry is empty (there isn't translation files in
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this configuration).  In this configuration, one design template
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produces one untranslated PNG image, just as it is in the template.
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trunk/Identity/path/to/dir
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|-- Img
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|   |-- anaconda_header_fig1.png
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|   |-- anaconda_header_fig2.png
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|   `-- anaconda_header_summary.png
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`-- Tpl
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    |-- anaconda_header_fig1.svg
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    |-- anaconda_header_fig2.svg
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    `-- anaconda_header_summary.svg
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3.1.4.2 Layout 2: Simple image rendering (extended)

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This directory layout contains one <tt>`Img/'</tt> directory (to store

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final images), one <tt>`Tpl/'</tt> directory to store design templates,
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and the translation entry is empty (there isn't translation files in
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this configuration).  When images are rendered, the <tt>`Img/'</tt>
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directory structure is created automatically using the <tt>`Tpl/'</tt>
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directory structure as reference.  In this configuration, one design
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template produces one untranslated PNG image, just as it is in the
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template.
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trunk/Identity/path/to/dir
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|-- Img
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|   |-- Corporate
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|   |   `-- monolithic.png
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|   `-- Distro
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|       `-- Anaconda
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|           `-- Header
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|               |-- fig1.png
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|               |-- fig2.png
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|               `-- summary.png
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`-- Tpl
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    |-- Corporate
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    |   `-- monolithic.svg
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    `-- Distro
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        `-- Anaconda
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            `-- Header
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                |-- fig1.svg
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                |-- fig2.svg
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                `-- summary.svg
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3.1.4.3 Layout 3: Language specific image rendering

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This directory layout extends previous one in order to produce

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language-specific images.  This directory layout contains one
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<tt>`Img/'</tt> directory (to store final images), one <tt>`Tpl/'</tt>
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directory to store design templates, and the translation entry
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contains translation files inside (organized by language codes). 
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trunk/Translations/Identity/path/to/dir
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|-- en
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|   |-- Corporate
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|   |   `-- monolithic.sed
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|   `-- Distro
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|       `-- Anaconda
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|           `-- Header
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|               |-- fig1.sed
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|               |-- fig2.sed
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|               `-- summary.sed
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`-- es
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    |-- Corporate
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    |   `-- monolithic.sed
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    `-- Distro
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        `-- Anaconda
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            `-- Header
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                |-- fig1.sed
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                |-- fig2.sed
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                `-- summary.sed
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When images are rendered, the <tt>`Img/'</tt> directory structure is

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created automatically using the translation entry structure as
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reference (see above).  
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trunk/Identity/path/to/dir
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|-- Img
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|   |-- en
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|   |   |-- Corporate
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|   |   |   `-- monolithic.png
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|   |   `-- Distro
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|   |       `-- Anaconda
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|   |           `-- Header
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|   |               |-- fig1.png
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|   |               |-- fig2.png
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|   |               `-- summary.png
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|   `-- es
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|       |-- Corporate
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|       |   `-- monolithic.png
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|       `-- Distro
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|           `-- Anaconda
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|               `-- Header
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|                   |-- fig1.png
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|                   |-- fig2.png
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|                   `-- summary.png
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`-- Tpl
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    |-- Corporate
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    |   `-- monolithic.svg
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    `-- Distro
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        `-- Anaconda
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            `-- Header
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                |-- fig1.svg
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                |-- fig2.svg
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                `-- summary.svg
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In this configuration, one language-specific file is applied to one

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design tempalate to produce one translated PNG image. The relation
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between language-specific translation file and design template is done
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removing the language-specific directory from translation path, and
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the one design template path that matches it is used.  
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If no design template is found for one translation file, the final PNG

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image for that translation file is not produced and the next
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translation file in the list is evaluated.
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For example, in this configuration the following translation files:

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trunk/Translations/Identity/path/to/dir/en/Corporate/monolithic.sed
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trunk/Translations/Identity/path/to/dir/es/Corporate/monolithic.sed
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match the same design template file:

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trunk/Identity/path/to/dir/Tpl/Corporate/monolithic.svg
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in order to produce the following PNG image files:

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trunk/Identity/path/to/dir/Img/en/Corporate/monolithic.png
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trunk/Identity/path/to/dir/Img/es/Corporate/monolithic.png
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3.1.4.4 Layout 4: Release and language specific image rendering

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This directory layout extends previous one in order to produce

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language-specific images for different major releases of CentOS
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distribution (as CentOS release schema describes).
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This directory layout contains one <tt>`Img/'</tt> directory (to store

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final images), one <tt>`Tpl/'</tt> directory to store design templates,
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and the translation entry contains translation files inside (organized
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by language codes and major release numbers). 
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trunk/Translations/Identity/path/to/dir
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|-- 5
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|   |-- en
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|   |   |-- Corporate
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|   |   |   `-- monolithic.sed
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|   |   `-- Distro
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|   |       `-- Anaconda
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|   |           `-- Header
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|   |               |-- fig1.sed
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|   |               |-- fig2.sed
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|   |               `-- summary.sed
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|   `-- es
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|       |-- Corporate
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|       |   `-- monolithic.sed
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|       `-- Distro
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|           `-- Anaconda
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|               `-- Header
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|                   |-- fig1.sed
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|                   |-- fig2.sed
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|                   `-- summary.sed
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`-- 6
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    |-- en
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    |   |-- Corporate
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    |   |   `-- monolithic.sed
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    |   `-- Distro
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    |       `-- Anaconda
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    |           `-- Header
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    |               |-- fig1.sed
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    |               |-- fig2.sed
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    |               `-- summary.sed
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    `-- es
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        |-- Corporate
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        |   `-- monolithic.sed
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        `-- Distro
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            `-- Anaconda
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                `-- Header
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                    |-- fig1.sed
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                    |-- fig2.sed
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                    `-- summary.sed
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When images are rendered, the <tt>`Img/'</tt> directory structure is

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created automatically using the translation entry structure as
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reference (see above).  
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trunk/Identity/path/to/dir
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|-- Img
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|   |-- 5
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|   |   |-- en
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|   |   |   |-- Corporate
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|   |   |   |   `-- monolithic.png
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|   |   |   `-- Distro
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|   |   |       `-- Anaconda
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|   |   |           `-- Header
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|   |   |               |-- fig1.png
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|   |   |               |-- fig2.png
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|   |   |               `-- summary.png
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|   |   `-- es
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|   |       |-- Corporate
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|   |       |   `-- monolithic.png
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|   |       `-- Distro
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|   |           `-- Anaconda
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|   |               `-- Header
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|   |                   |-- fig1.png
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|   |                   |-- fig2.png
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|   |                   `-- summary.png
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|   `-- 6
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|       |-- en
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|       |   |-- Corporate
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|       |   |   `-- monolithic.png
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|       |   `-- Distro
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|       |       `-- Anaconda
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|       |           `-- Header
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|       |               |-- fig1.png
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|       |               |-- fig2.png
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|       |               `-- summary.png
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|       `-- es
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|           |-- Corporate
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|           |   `-- monolithic.png
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|           `-- Distro
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|               `-- Anaconda
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|                   `-- Header
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|                           |-- fig1.png
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|                           |-- fig2.png
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|                           `-- summary.png
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`-- Tpl
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    |-- Corporate
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    |   `-- monolithic.svg
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    `-- Distro
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        `-- Anaconda
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            `-- Header
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                |-- fig1.svg
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                |-- fig2.svg
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                `-- summary.svg
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In this configuration, one language-specific file, is applied to one

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design tempalate to produce one translated PNG image for each major
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release specified in the translation entry.  The relation among
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release-specific and language-specific translation files, and design
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template is done removing the release-specific and language-specific
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directories from translation path, and looking for the one design
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template path that matches.  
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If no design template matches the translation file, the final PNG

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image for that translation file is not produced and the next
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translation file in the list is evaluated.
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For example, in this configuration, the following translation files:

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trunk/Translations/Identity/path/to/dir/5/en/Corporate/monolithic.sed
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trunk/Translations/Identity/path/to/dir/5/es/Corporate/monolithic.sed
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trunk/Translations/Identity/path/to/dir/6/en/Corporate/monolithic.sed
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trunk/Translations/Identity/path/to/dir/6/es/Corporate/monolithic.sed
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match the same design template file:

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trunk/Identity/path/to/dir/Tpl/Corporate/monolithic.svg
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in order to produce the following PNG image files:

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trunk/Identity/path/to/dir/Img/5/en/Corporate/monolithic.png
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trunk/Identity/path/to/dir/Img/5/es/Corporate/monolithic.png
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trunk/Identity/path/to/dir/Img/6/en/Corporate/monolithic.png
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trunk/Identity/path/to/dir/Img/6/es/Corporate/monolithic.png
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3.1.4.5 Layout 5: Brands specific image rendering

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See section trunk/Identity/Brands, for more information about themes

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specific image rendering and directory layout.
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3.1.4.6 Layout 6: Themes specific image rendering

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See section trunk/Identity/Themes, for more information about themes

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specific image rendering and directory layout.
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3.1.5 File name convenctions

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As file name convenction, inside CentOS Artwork Repository, both

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text-based and image-based file name produced by centos-art.sh
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script has the same name of their translation files without
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the <samp>`.sed'</samp> extension. The file extension is set as follow:
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3.1.5.1 When text-based files are rendered

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Text-based files end up having the same extension of their design

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template file.
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3.1.5.2 When image-based files are rendered

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Image-based files always end up having the <tt>`.png'</tt> extension.

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Info

Tip

Once <tt>`.png'</tt> images are created, other image formats

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may be created using the renderFormats post-rendering
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action, inside the image-based related pre-rendering configuration
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script.
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See section trunk/Scripts/Bash, for more information.

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3.1.6 See also

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3.51 trunk/Translations  
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3.1.7 References

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  • http://en.wikipedia.org/Corporate_identity (and related
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    links).
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    [ > ]
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    [ << ]
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    [ Up ]
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    [ >> ]
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      This document was generated on October, 30 2010 using texi2html 1.76.
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