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Copyright C 2009, 2010, 2011  Alain Reguera Delgado
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<title>The CentOS Artwork Repository: 3.1 trunk/Identity</title>
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[Contents]
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[Index]
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3.1 trunk/Identity

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3.1.1 Goals

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The <tt>`trunk/Identity'</tt> directory exists to organize CentOS

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corporate identity artworks. 
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3.1.2 Description

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The CentOS Project corporate identity is the "persona" of the

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organization known as The CentOS Project.  The CentOS Project
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corporate identity plays a significant role in the way the CentOS
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Project, as organization, presents itself to both internal and
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external stakeholders. In general terms, the CentOS Project corporate
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visual identity expresses the values and ambitions of the CentOS
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Project organization, its business, and its characteristics.  
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The CentOS Project corporate identity provides visibility,

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recognizability, reputation, structure and identification to the
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CentOS Project organization by means of corporate design, corporate
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communication, and corporate behaviour.
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The CentOS Project settles down its corporate visual identity on a

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"monolithic corporate visual identity structure". In this structure
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The CentOS Project uses one unique name (The CentOS Brand) and one
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unique visual style (The CentOS Default Theme) in all its
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manifestations. 
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The CentOS Brands
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The CentOS brand is the name or trademark that conncects the producer

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with their products. In this case, the producer is The CentOS Project
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and the products are the CentOS distributions, the CentOS web sites,
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the CentOS promotion stuff, etc. 
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See section trunk/Identity/Brands, for more information.

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The CentOS Themes
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The CentOS themes are a set of image files connected all together by

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one unique visual style. Each theme is organized in different visual
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manifestations, in order to cover each visual manifestation of The
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CentOS Project (i.e., distributions, websites, promotion stuff, etc.).
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See section trunk/Identity/Themes, for more information.
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Inside a monolithic corporate visual identity structure, internal and

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external stakeholders use to feel a strong sensation of uniformity,
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orientation, and identification with the organization. No matter if
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you are visiting websites, using the distribution, or acting on social
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events, the one unique name and one unique visual style conect them
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all to say: Hey! we are all parts of the CentOS project.  And,
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probably, some vister will say: Can I join the party?  Yes you can, it
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is free. :)
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3.1.3 Usage

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To produce identity artworks, use the following commands:

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<samp>`centos-art render 'path/to/dir''</samp>
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When <samp>`path/to/dir'</samp> refers to one renderable directory under

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<tt>`trunk/Identity'</tt>, this command renders identity artworks using
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both related design models and related translation files.
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<samp>`centos-art render 'path/to/dir' --filter='pattern''</samp>
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When <samp>`path/to/dir'</samp> refers to one renderable directory under

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<tt>`trunk/Identity'</tt>, this command renders identity artworks using
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both related design models and related translation files that match
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the regular expression passed in <samp>`--filter='pattern''</samp> argument.
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To control the number of files produced by centos-art

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command, you need to look into the translation path and provide a
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regular expression pattern that matches the translation path, or
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paths, related to the file, or files, you want to produce.  
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The regular expression pattern you provide to centos-art

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command is applied to the translation path from its very beginning.
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It is not the same to say <samp>`5/en/01-welcome'</samp> that
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<samp>`01-welcome'</samp>, the frist expression matches but the last one does
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not.
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When using <samp>`--filter='pattern''</samp> you don't need to specify the

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file extension. It is removed from translation path before applying
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the pattern, so it doesn't count here.
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3.1.4 File name convenctions

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As file name convenction, inside CentOS Artwork Repository, both

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text-based and image-based file name produced by centos-art.sh
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script has the same name of their translation files without
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the <samp>`.sed'</samp> extension. The file extension is set as follow:
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3.1.4.1 When text-based files are rendered

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Text-based files end up having the same extension of their design

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template file.
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3.1.4.2 When image-based files are rendered

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Image-based files always end up having the <tt>`.png'</tt> extension.

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Info

Tip

Once <tt>`.png'</tt> images are created, other image formats

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may be created using the renderFormats post-rendering
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action, inside the image-based related pre-rendering configuration
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script.
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See section trunk/Scripts/Bash, for more information.

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3.1.5 See also

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3.50 trunk/Translations  
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3.1.6 References

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  • http://en.wikipedia.org/Corporate_identity (and related
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    links).
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