@subheading Goals

This section describes The CentOS Brand design models.

@subheading Description

The CentOS Brand provides the one unique name or trademark that

connects the producer with their products. In this case, the producer

is The CentOS Project and the products are The CentOS Project visual

manifestations. 

The CentOS Brand is the main visual representation of the CentOS

project so the typography used in it must be the same always, no

matter where it be shown. It also has to be clear enough to dismiss

any confussion between similar typefaces (e.g., the number one (1)

sometimes is confuesed with the letter @samp{el} (l) or letter

@samp{ai} (i)). 

As convenction, the word @samp{CentOS} uses @samp{Denmark} typography

as base, both for the word @samp{CentOS} and the phrase

@samp{Community Enterprise Operating System}. The phrase size of

CentOS logo is half the size in poits the word @samp{CentOS} has and

it below @samp{CentOS} word and aligned with it on the left.  The

distance between @samp{CentOS} word and phrase @samp{Community

Enterprise Operating System} have the size in points the phrase has.

@image{trunk/Identity/Images/Manual/Brands/Logos/a,,,,}

When the CentOS release brand is built, use @samp{Denmark} typography

for the release number. The release number size is two times larger

(in height) than default @samp{CentOS} word. The separation between

release number and @samp{CentOS} word is twice the size in points of

separation between @samp{CentOS} word and phrase @samp{Community

Enterprise Operating System}.

Another component inside CentOS logo is the trademark symbol (TM).

This symbol specifies that the CentOS logo must be consider a product

brand, even it is not a registered one. The trademark symbol uses

DejaVu LGC Sans Regular typography. The trademark symbol is aligned

right-top on the outter side of @samp{CentOS} word. The trademark

symbol must not exceed haf the distance, in points, between

@samp{CentOS} word and the release number on its right.

It would be very convenient for the CentOS Project and its community

to to make a registered trademark (®) of CentOS logo. To make a

register trademark of CentOS Logo prevents legal complications in the

market place of brands. It grants the consistency, through time, of

CentOS project corporate visual identity.

@quotation

@strong{Note} The information about trademarks and corporate identity

is my personal interpretation of

@url{http://en.wikipedia.org/Corporate_identity} and

@url{http://en.wikipedia.org/Trademark} description. If you have

practical experiences with these affairs, please serve yourself to

improve this section with your reasons.

@end quotation

@subheading Usage

@itemize

@item ...

@end itemize

@subheading See also

@itemize

@item @ref{Directories trunk Identity Models}

@item @ref{Directories trunk Identity}

@item @ref{Directories trunk}

@end itemize