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@subheading Goals
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This section describes The CentOS Brand design models.
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@subheading Description
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The CentOS Brand provides the one unique name or trademark that
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connects the producer with their products. In this case, the producer
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is The CentOS Project and the products are The CentOS Project visual
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manifestations.
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The CentOS Brand is the main visual representation of the CentOS
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project so the typography used in it must be the same always, no
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matter where it be shown. It also has to be clear enough to dismiss
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any confussion between similar typefaces (e.g., the number one (1)
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sometimes is confuesed with the letter @samp{el} (l) or letter
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@samp{ai} (i)).
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As convenction, the word @samp{CentOS} uses @samp{Denmark} typography
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as base, both for the word @samp{CentOS} and the phrase
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@samp{Community Enterprise Operating System}. The phrase size of
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CentOS logo is half the size in poits the word @samp{CentOS} has and
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it below @samp{CentOS} word and aligned with it on the left. The
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distance between @samp{CentOS} word and phrase @samp{Community
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Enterprise Operating System} have the size in points the phrase has.
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@image{trunk/Identity/Images/Manual/Brands/Logos/a,,,,}
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When the CentOS release brand is built, use @samp{Denmark} typography
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for the release number. The release number size is two times larger
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(in height) than default @samp{CentOS} word. The separation between
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release number and @samp{CentOS} word is twice the size in points of
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separation between @samp{CentOS} word and phrase @samp{Community
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Enterprise Operating System}.
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Another component inside CentOS logo is the trademark symbol (TM).
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This symbol specifies that the CentOS logo must be consider a product
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brand, even it is not a registered one. The trademark symbol uses
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DejaVu LGC Sans Regular typography. The trademark symbol is aligned
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right-top on the outter side of @samp{CentOS} word. The trademark
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symbol must not exceed haf the distance, in points, between
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@samp{CentOS} word and the release number on its right.
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It would be very convenient for the CentOS Project and its community
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to to make a registered trademark (®) of CentOS logo. To make a
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register trademark of CentOS Logo prevents legal complications in the
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market place of brands. It grants the consistency, through time, of
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CentOS project corporate visual identity.
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@quotation
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@strong{Note} The information about trademarks and corporate identity
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is my personal interpretation of
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@url{http://en.wikipedia.org/Corporate_identity} and
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@url{http://en.wikipedia.org/Trademark} description. If you have
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practical experiences with these affairs, please serve yourself to
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improve this section with your reasons.
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@end quotation
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@subheading Usage
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@itemize
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@item ...
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@end itemize
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@subheading See also
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@itemize
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@item @ref{Directories trunk Identity Models}
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@item @ref{Directories trunk Identity}
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@item @ref{Directories trunk}
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@end itemize
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