<sect1 id="identity-project-design">

    <title>Corporate Design</title>

    <para>

        The corporate design is focused on the effective presentation 

        of corporate messages. As corporate messages we understand all

        the information emitted from the organization; and when we say

        <emphasis>all</emphasis> we mean everything that can be

        perceived through the human senses. The corporate design takes

        care of defining what this information is and controlling the

        way it goes out the organization producing it.

    </para>

    <para>

        When the organization doesn't take control over the corporate

        messages it produces, the organization is letting that area of

        its identity to the unknown and the results might be good or

        not so good, it is hard to know.  The issue to see here is

        that even the organization doesn't take control over its

        corporate messages, they are always talking about the

        organization.  Taking control of corporate messages is a

        decition the organization needs to take by itself, based on

        its need of better describe what it is. 

    </para>

    <para>

        In the very specific case of &TC;;, we'll concentrate our

        attention on corporate messages that reach us through the

        visual sense. This is, all the visual manifestations &TC;; is

        made of. As visual manifestaions we understand all the visible

        media &TC;; uses to manifest its existence on.  At this point

        it is necessary to consider what &TC;; is, what its mission is

        and what it is producing. This, in order to identify which

        visual manifestations the organization is demanding attention

        of corporate design for.

    </para>

    <para>

        Inside &TC;; we identify and apply corporate design to the

        following visual manifestations:

        <orderedlist numeration="arabic">

        <listitem>

        <para>

            &TC;; — This visual manifestation exists to cover

            all actions related to artwork production and rebranding,

            required by &TC;; in order to comply with upstream's

            redistribution guidelines. This visual manifestation is

            described in <xref linkend="identity-distro" />.

        </para>

        </listitem>

        <listitem>

        <para>

            &TC;; — This visual manifestation exists to cover

            all actions related to artwork production required by

            &TC;; to manifest its existence in the World Wide Web

            medium. This visual manifestation is described in 

            linkend="identity-web" />.

        </para>

        </listitem>

        <listitem>

        <para>

            &TC;; — This visual manifestation exists to cover

            all actions related to artwork production required by

            &TC;; to manifest its existence through media produced

            industrially (e.g., stationery, clothes, CDs, DVDs, etc.).

            This visual manifestation is described in 

            linkend="identity-showroom" />.

        </para>

        </listitem>

        </orderedlist>

    </para>

    <para>

        The visual manifestations identified above seem to cover most

        media required by &TC;;, as organization, to show its

        existence.  However, other visual manifestations could be

        added in the future, as long as they be needed, to cover

        different areas like stands, buildings, offices, road

        transportation or whaterver visual manifestation &TC;;

        thouches to show its existence.

    </para>

    <para>

        Once all visual manifestations have been identified and

        defined through design models, it is time to visually remark

        their connection with &TC;;.  This kind of connection is

        realized by applying &TCBRAND; to design models inside visual

        manifestations supported through corporate design.

    </para>

</sect1>