Blame Manuals/Tcar-ug/Identity/Project/design.docbook

750966
<sect1 id="identity-project-design">
3f76ed
3f76ed
    <title>Corporate Design</title>
3f76ed
3f76ed
    <para>
de4714
        The corporate design is focused on the effective presentation 
3f76ed
        of corporate messages. As corporate messages we understand all
3f76ed
        the information emitted from the organization; and when we say
3f76ed
        <emphasis>all</emphasis> we mean everything that can be
3f76ed
        perceived through the human senses. The corporate design takes
3f76ed
        care of defining what this information is and controlling the
3f76ed
        way it goes out the organization producing it.
3f76ed
    </para>
3f76ed
3f76ed
    <para>
3f76ed
        When the organization doesn't take control over the corporate
de4714
        messages it produces, the organization is letting that area of
de4714
        its identity to the unknown and the results might be good or
de4714
        not so good, it is hard to know.  The issue to see here is
de4714
        that even the organization doesn't take control over its
de4714
        corporate messages, they are always talking about the
de4714
        organization.  Taking control of corporate messages is a
de4714
        decition the organization needs to take by itself, based on
de4714
        its need of better describe what it is. 
3f76ed
    </para>
3f76ed
3f76ed
    <para>
3f76ed
        In the very specific case of &TC;;, we'll concentrate our
3f76ed
        attention on corporate messages that reach us through the
3f76ed
        visual sense. This is, all the visual manifestations &TC;; is
3f76ed
        made of. As visual manifestaions we understand all the visible
de4714
        media &TC;; uses to manifest its existence on.  At this point
de4714
        it is necessary to consider what &TC;; is, what its mission is
de4714
        and what it is producing. This, in order to identify which
de4714
        visual manifestations the organization is demanding attention
de4714
        of corporate design for.
3f76ed
    </para>
3f76ed
3f76ed
    <para>
3f76ed
        Inside &TC;; we identify and apply corporate design to the
3f76ed
        following visual manifestations:
3f76ed
3f76ed
        <orderedlist numeration="arabic">
3f76ed
        <listitem>
3f76ed
        <para>
3f76ed
            &TC;; — This visual manifestation exists to cover
de4714
            all actions related to artwork production and rebranding,
de4714
            required by &TC;; in order to comply with upstream's
de4714
            redistribution guidelines. This visual manifestation is
de4714
            described in <xref linkend="identity-distro" />.
3f76ed
        </para>
3f76ed
        </listitem>
3f76ed
3f76ed
        <listitem>
3f76ed
        <para>
3f76ed
            &TC;; — This visual manifestation exists to cover
3f76ed
            all actions related to artwork production required by
3f76ed
            &TC;; to manifest its existence in the World Wide Web
3f76ed
            medium. This visual manifestation is described in 
3f76ed
            linkend="identity-web" />.
3f76ed
        </para>
3f76ed
        </listitem>
3f76ed
3f76ed
        <listitem>
3f76ed
        <para>
3f76ed
            &TC;; — This visual manifestation exists to cover
3f76ed
            all actions related to artwork production required by
3f76ed
            &TC;; to manifest its existence through media produced
3f76ed
            industrially (e.g., stationery, clothes, CDs, DVDs, etc.).
3f76ed
            This visual manifestation is described in 
3f76ed
            linkend="identity-showroom" />.
3f76ed
        </para>
3f76ed
        </listitem>
3f76ed
        </orderedlist>
3f76ed
3f76ed
    </para>
3f76ed
3f76ed
    <para>
de4714
        The visual manifestations identified above seem to cover most
de4714
        media required by &TC;;, as organization, to show its
de4714
        existence.  However, other visual manifestations could be
de4714
        added in the future, as long as they be needed, to cover
de4714
        different areas like stands, buildings, offices, road
de4714
        transportation or whaterver visual manifestation &TC;;
de4714
        thouches to show its existence.
3f76ed
    </para>
3f76ed
3f76ed
    <para>
3f76ed
        Once all visual manifestations have been identified and
3f76ed
        defined through design models, it is time to visually remark
3f76ed
        their connection with &TC;;.  This kind of connection is
ce09e1
        realized by applying &TCBRAND; to design models inside visual
de4714
        manifestations supported through corporate design.
3f76ed
    </para>
3f76ed
750966
</sect1>