Blame Manuals/TCAR-UG/Docbook/Identity/Project/design.docbook

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<sect1 id="identity-project-design">
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    <title>Corporate Design</title>
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    <para>
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        The corporate design is focused on the effective presentation 
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        of corporate messages. As corporate messages we understand all
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        the information emitted from the organization; and when we say
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        <emphasis>all</emphasis> we mean everything that can be
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        perceived through the human senses. The corporate design takes
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        care of defining what this information is and controlling the
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        way it goes out the organization producing it.
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    </para>
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    <para>
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        When the organization doesn't take control over the corporate
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        messages it produces, the organization is letting that area of
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        its identity to the unknown and the results might be good or
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        not so good, it is hard to know.  The issue to see here is
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        that even the organization doesn't take control over its
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        corporate messages, they are always talking about the
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        organization.  Taking control of corporate messages is a
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        decition the organization needs to take by itself, based on
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        its need of better describe what it is. 
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    </para>
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    <para>
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        In the very specific case of &TC;;, we'll concentrate our
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        attention on corporate messages that reach us through the
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        visual sense. This is, all the visual manifestations &TC;; is
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        made of. As visual manifestaions we understand all the visible
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        media &TC;; uses to manifest its existence on.  At this point
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        it is necessary to consider what &TC;; is, what its mission is
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        and what it is producing. This, in order to identify which
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        visual manifestations the organization is demanding attention
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        of corporate design for.
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    </para>
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    <para>
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        Inside &TC;; we identify and apply corporate design to the
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        following visual manifestations:
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        <orderedlist numeration="arabic">
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        <listitem>
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        <para>
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            &TC;; — This visual manifestation exists to cover
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            all actions related to artwork production and rebranding,
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            required by &TC;; in order to comply with upstream's
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            redistribution guidelines. This visual manifestation is
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            described in <xref linkend="identity-distro" />.
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        </para>
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        </listitem>
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        <listitem>
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        <para>
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            &TC;; — This visual manifestation exists to cover
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            all actions related to artwork production required by
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            &TC;; to manifest its existence in the World Wide Web
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            medium. This visual manifestation is described in 
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            linkend="identity-web" />.
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        </para>
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        </listitem>
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        <listitem>
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        <para>
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            &TC;; — This visual manifestation exists to cover
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            all actions related to artwork production required by
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            &TC;; to manifest its existence through media produced
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            industrially (e.g., stationery, clothes, CDs, DVDs, etc.).
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            This visual manifestation is described in 
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            linkend="identity-showroom" />.
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        </para>
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        </listitem>
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        </orderedlist>
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    </para>
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    <para>
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        The visual manifestations identified above seem to cover most
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        media required by &TC;;, as organization, to show its
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        existence.  However, other visual manifestations could be
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        added in the future, as long as they be needed, to cover
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        different areas like stands, buildings, offices, road
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        transportation or whaterver visual manifestation &TC;;
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        thouches to show its existence.
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    </para>
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    <para>
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        Once all visual manifestations have been identified and
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        defined through design models, it is time to visually remark
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        their connection with &TC;;.  This kind of connection is
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        realized by applying &TC;; to design models inside visual
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        manifestations supported through corporate design.
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    </para>
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</sect1>