Blame Manuals/Repository/trunk/Identity.texi

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@subsection Goals
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The @file{trunk/Identity} directory exists to organize CentOS
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corporate identity artworks. 
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@subsection Description
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The CentOS Project corporate identity is the ``persona'' of the
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organization known as The CentOS Project.  The CentOS Project
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corporate identity plays a significant role in the way the CentOS
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Project, as organization, presents itself to both internal and
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external stakeholders. In general terms, the CentOS Project corporate
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visual identity expresses the values and ambitions of the CentOS
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Project organization, its business, and its characteristics.  
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The CentOS Project corporate identity provides visibility,
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recognizability, reputation, structure and identification to the
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CentOS Project organization by means of corporate design, corporate
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communication, and corporate behaviour.
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The CentOS Project settles down its corporate visual identity on a
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``monolithic corporate visual identity structure''. In this structure
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The CentOS Project uses one unique name (The CentOS Brand) and one
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unique visual style (The CentOS Default Theme) in all its
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manifestations. 
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@table @strong
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@item The CentOS Brands
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The CentOS brand is the name or trademark that conncects the producer
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with their products. In this case, the producer is The CentOS Project
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and the products are the CentOS distributions, the CentOS web sites,
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the CentOS promotion stuff, etc. 
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@xref{trunk Identity Brands}, for more information.
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@item The CentOS Themes
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The CentOS themes are a set of image files connected all together by
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one unique visual style. Each theme is organized in different visual
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manifestations, in order to cover each visual manifestation of The
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CentOS Project (i.e., distributions, websites, promotion stuff, etc.).
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@xref{trunk Identity Themes}, for more information.
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@end table
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Inside a monolithic corporate visual identity structure, internal and
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external stakeholders use to feel a strong sensation of uniformity,
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orientation, and identification with the organization. No matter if
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you are visiting websites, using the distribution, or acting on social
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events, the one unique name and one unique visual style conect them
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all to say: Hey! we are all parts of the CentOS project.  And,
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probably, some vister will say: Can I join the party?  Yes you can, it
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is free. :)
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@subsection Usage
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To produce identity artworks, use the following commands:
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@table @samp
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@item centos-art render 'path/to/dir' 
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When @samp{path/to/dir} refers to one renderable directory under
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@file{trunk/Identity}, this command renders identity artworks using
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both related design models and related translation files.
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@item centos-art render 'path/to/dir' --filter='pattern' 
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When @samp{path/to/dir} refers to one renderable directory under
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@file{trunk/Identity}, this command renders identity artworks using
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both related design models and related translation files that match
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the regular expression passed in @samp{--filter='pattern'} argument.
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To control the number of files produced by @command{centos-art}
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command, you need to look into the translation path and provide a
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regular expression pattern that matches the translation path, or
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paths, related to the file, or files, you want to produce.  
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The regular expression pattern you provide to @command{centos-art}
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command is applied to the translation path from its very beginning.
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It is not the same to say @samp{5/en/01-welcome} that
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@samp{01-welcome}, the frist expression matches but the last one does
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not.
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When using @samp{--filter='pattern'} you don't need to specify the
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file extension. It is removed from translation path before applying
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the pattern, so it doesn't count here.
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@end table
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@subsection File name convenctions
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As file name convenction, inside CentOS Artwork Repository, both
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text-based and image-based file name produced by @command{centos-art.sh}
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script has the same name of their translation files without
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the @samp{.sed} extension. The file extension is set as follow:
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@subsubsection When text-based files are rendered
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Text-based files end up having the same extension of their design
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template file.
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@subsubsection When image-based files are rendered
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Image-based files always end up having the @file{.png} extension. 
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@quotation
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@strong{Tip} Once @file{.png} images are created, other image formats
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may be created using the @command{renderFormats} post-rendering
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action, inside the image-based related pre-rendering configuration
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script.
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@xref{trunk Scripts Bash}, for more information.
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@end quotation
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@subsection See also
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@menu
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* trunk Translations::
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@end menu
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@subsection References
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@itemize
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@item @url{http://en.wikipedia.org/Corporate_identity} (and related
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links).
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@end itemize
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