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@subsection Goals
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This section exists to organize digital typographies used by the
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CentOS project.
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@subsection Description
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@subsection Usage
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The CentOS corporate identity is attached to @samp{DejaVu LGC}
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font-family. Whatever artwork you design for CentOS project, that
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requires typography usage, must be done using @samp{DejaVu LGC}
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font-family.
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@table @strong
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@item Recommendation-1:
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For screen desings (e.g., anything that final destination will never
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be printed on paper or any medium outside computer screens) use
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@samp{DejaVu LGC Sans} font-family.
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@item Recommendation-2:
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For non-screen designs (e.g., anything that final desition will be
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printed on paper or any other medium outside computer screens) use
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@samp{DejaVu LGC Serif} font-family. As convenction files described in
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this rule are stored under @samp{Stationery} directories.
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@end table
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The only execption for the two recommendations above is the typography
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used inside CentOS logo. The CentOS logo is the main visual
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representation of the CentOS project so the typography used in it must
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be the same always, no matter where it be shown. It also has to be
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clear enough to dismiss any confussion between similar typefaces
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(e.g., the number one (1) sometimes is confuesed with the letter
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@samp{el} (l) or letter @samp{ai} (i)).
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As CentOS logo typography convenction, the word @samp{CentOS} uses
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@samp{Denmark} typography as base, both for the word @samp{CentOS} and
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the phrase @samp{Community Enterprise Operating System}. The phrase
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size of CentOS logo is half the size in poits the word @samp{CentOS}
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has and it below @samp{CentOS} word and aligned with it on the left.
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The distance between @samp{CentOS} word and phrase @samp{Community
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Enterprise Operating System} have the size in points the phrase has.
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When the CentOS release brand is built, use @samp{Denmark} typography
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for the release number. The release number size is two times larger
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(in height) than default @samp{CentOS} word. The separation between
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release number and @samp{CentOS} word is twice the size in points of
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separation between @samp{CentOS} word and phrase @samp{Community
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Enterprise Operating System}.
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Another component inside CentOS logo is the trademark symbol (TM).
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This symbol specifies that the CentOS logo must be consider a product
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brand, even it is not a registered one. The trademark symbol uses
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DejaVu LGC Sans Regular typography. The trademark symbol is aligned
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right-top on the outter side of @samp{CentOS} word. The trademark
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symbol must not exceed haf the distance, in points, between
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@samp{CentOS} word and the release number on its right.
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It would be very convenient for the CentOS Project and its community
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to to make a registered trademark (®) of CentOS logo. To make a
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register trademark of CentOS Logo prevents legal complications in the
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market place of brands. It grants the consistency, through time, of
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CentOS project corporate visual identity.
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@quotation
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@strong{Note} The information about trademarks and corporate identity
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is my personal interpretation of
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@url{http://en.wikipedia.org/Corporate_identity} and
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@url{http://en.wikipedia.org/Trademark} description. If you have
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practical experiences with these affairs, please serve yourself to
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improve this section with your reasons.
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@end quotation
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@subsection See also
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@menu
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@end menu
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