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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<sect1 id="identity-project-design">
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<title>Corporate Design</title>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
The corporate design is focused on the effective presentation
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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of corporate messages. As corporate messages we understand all
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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the information emitted from the organization; and when we say
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<emphasis>all</emphasis> we mean everything that can be
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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perceived through the human senses. The corporate design takes
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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care of defining what this information is and controlling the
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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way it goes out the organization producing it.
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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</para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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When the organization doesn't take control over the corporate
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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messages it produces, the organization is letting that area of
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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its identity to the unknown and the results might be good or
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
not so good, it is hard to know. The issue to see here is
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
that even the organization doesn't take control over its
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
corporate messages, they are always talking about the
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
organization. Taking control of corporate messages is a
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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decition the organization needs to take by itself, based on
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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its need of better describe what it is.
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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</para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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In the very specific case of &TC;;, we'll concentrate our
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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attention on corporate messages that reach us through the
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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visual sense. This is, all the visual manifestations &TC;; is
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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made of. As visual manifestaions we understand all the visible
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
media &TC;; uses to manifest its existence on. At this point
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
it is necessary to consider what &TC;; is, what its mission is
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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and what it is producing. This, in order to identify which
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
visual manifestations the organization is demanding attention
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
of corporate design for.
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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</para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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Inside &TC;; we identify and apply corporate design to the
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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following visual manifestations:
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<orderedlist numeration="arabic">
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<listitem>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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&TC;; — This visual manifestation exists to cover
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
all actions related to artwork production and rebranding,
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
required by &TC;; in order to comply with upstream's
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
redistribution guidelines. This visual manifestation is
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
described in <xref linkend="identity-distro" />.
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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</para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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</listitem>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
<listitem>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
<para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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&TC;; — This visual manifestation exists to cover
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
all actions related to artwork production required by
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
&TC;; to manifest its existence in the World Wide Web
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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medium. This visual manifestation is described in
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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linkend="identity-web" />.
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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</para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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</listitem>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
<listitem>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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<para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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&TC;; — This visual manifestation exists to cover
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
all actions related to artwork production required by
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
&TC;; to manifest its existence through media produced
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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industrially (e.g., stationery, clothes, CDs, DVDs, etc.).
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
This visual manifestation is described in
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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linkend="identity-showroom" />.
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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</para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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</listitem>
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
</orderedlist>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
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</para>
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
<para>
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
The visual manifestations identified above seem to cover most
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
media required by &TC;;, as organization, to show its
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
existence. However, other visual manifestations could be
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
added in the future, as long as they be needed, to cover
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
different areas like stands, buildings, offices, road
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
transportation or whaterver visual manifestation &TC;;
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
thouches to show its existence.
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
</para>
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
|
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
<para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
Once all visual manifestations have been identified and
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
defined through design models, it is time to visually remark
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
their connection with &TC;;. This kind of connection is
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
realized by applying &TC;; to design models inside visual
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
de4714 |
manifestations supported through corporate design.
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
</para>
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
3f76ed |
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![](https://seccdn.libravatar.org/avatar/6547be6a776b3f31e43b7f4b6dd82ebcede0f2d11be196e3a70e28760a760a3c?s=16&d=retro) |
750966 |
</sect1>
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