<sect1 id="identity-project-design">

    <title>Corporate Design</title>

    <para>

        The corporate design is focused on the effective communication

        of corporate messages. As corporate messages we understand all

        the information emitted from the organization; and when we say

        <emphasis>all</emphasis> we mean everything that can be

        perceived through the human senses. The corporate design takes

        care of defining what this information is and controlling the

        way it goes out the organization producing it.

    </para>

    <para>

        When the organization doesn't take control over the corporate

        messages it produces, the organization is letting that area to

        the unknown and the results might be good or not so good, it

        is hard to know.  The issue to see here is that even the

        organization doesn't take control over its corporate messages,

        they are always talking about the organization.  Taking

        control of corporate messages is a decition the organization

        needs to take by itslef, based on its need of better describe

        what it is. 

    </para>

    <para>

        In the very specific case of &TC;;, we'll concentrate our

        attention on corporate messages that reach us through the

        visual sense. This is, all the visual manifestations &TC;; is

        made of. As visual manifestaions we understand all the visible

        media &TC;; uses to manifest its existence.  At this point it

        necessary to consider what &TC;; is, what its mission is and

        what it is producing; this in order to define which are the

        visual manifestation demanding attention of corporate design.

    </para>

    <para>

        Inside &TC;; we identify and apply corporate design to the

        following visual manifestations:

        <orderedlist numeration="arabic">

        <listitem>

        <para>

            &TC;; — This visual manifestation exists to cover

            all actions related to artwork production and rebranding

            required by &TC;; in order to comply with its

            upstream's redistribution guidelines. This visual

            manifestation is described in 

            linkend="identity-distro" />.

        </para>

        </listitem>

        <listitem>

        <para>

            &TC;; — This visual manifestation exists to cover

            all actions related to artwork production required by

            &TC;; to manifest its existence in the World Wide Web

            medium. This visual manifestation is described in 

            linkend="identity-web" />.

        </para>

        </listitem>

        <listitem>

        <para>

            &TC;; — This visual manifestation exists to cover

            all actions related to artwork production required by

            &TC;; to manifest its existence through media produced

            industrially (e.g., stationery, clothes, CDs, DVDs, etc.).

            This visual manifestation is described in 

            linkend="identity-showroom" />.

        </para>

        </listitem>

        </orderedlist>

    </para>

    <para>

        The visual manifestations above seem to cover most media

        required by &TC;; as organization, to show its existence.

        However, other visual manifestations could be added in the

        future, as long as they be needed, to cover different areas

        like stands, building, offices, road transportation or

        whaterver visual manifestation &TC;; thouches to show its

        existence.

    </para>

    <para>

        Once all visual manifestations have been identified and

        defined through design models, it is time to visually remark

        their connection with &TC;;.  This kind of connection is

        realized by applying &TC;; to design models inside visual

        manifestation supported through corporate design.

    </para>

</sect1>