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<title>CentOS Artwork Repository: 2.7 The trunk/Identity/Fonts Directory</title>
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[ < ]
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[Top]
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[Contents]
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[Index]
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[ ? ]
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2.7 The <tt>`trunk/Identity/Fonts'</tt> Directory
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2.7.1 Goals
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This section exists to organize digital typographies used by the
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CentOS project.
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2.7.2 Description
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2.7.3 Usage
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The CentOS corporate identity is attached to <samp>`DejaVu LGC'</samp>
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font-family. Whatever artwork you design for CentOS project, that
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requires typography usage, must be done using <samp>`DejaVu LGC'</samp>
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font-family.
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Recommendation-1:
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For screen desings (e.g., anything that final destination will never
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be printed on paper or any medium outside computer screens) use
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<samp>`DejaVu LGC Sans'</samp> font-family.
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Recommendation-2:
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For non-screen designs (e.g., anything that final desition will be
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printed on paper or any other medium outside computer screens) use
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<samp>`DejaVu LGC Serif'</samp> font-family. As convenction files described in
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this rule are stored under <samp>`Stationery'</samp> directories.
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The only execption for the two recommendations above is the typography
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used inside CentOS logo. The CentOS logo is the main visual
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representation of the CentOS project so the typography used in it must
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be the same always, no matter where it be shown. It also has to be
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clear enough to dismiss any confussion between similar typefaces
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(e.g., the number one (1) sometimes is confuesed with the letter
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<samp>`el'</samp> (l) or letter <samp>`ai'</samp> (i)).
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As CentOS logo typography convenction, the word <samp>`CentOS'</samp> uses
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<samp>`Denmark'</samp> typography as base, both for the word <samp>`CentOS'</samp> and
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the phrase <samp>`Community Enterprise Operating System'</samp>. The phrase
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size of CentOS logo is half the size in poits the word <samp>`CentOS'</samp>
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has and it below <samp>`CentOS'</samp> word and aligned with it on the left.
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The distance between <samp>`CentOS'</samp> word and phrase <samp>`Community
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Enterprise Operating System'</samp> have the size in points the phrase has.
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When the CentOS release brand is built, use <samp>`Denmark'</samp> typography
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for the release number. The release number size is two times larger
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(in height) than default <samp>`CentOS'</samp> word. The separation between
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release number and <samp>`CentOS'</samp> word is twice the size in points of
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separation between <samp>`CentOS'</samp> word and phrase <samp>`Community
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Enterprise Operating System'</samp>.
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Another component inside CentOS logo is the trademark symbol (TM).
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This symbol specifies that the CentOS logo must be consider a product
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brand, even it is not a registered one. The trademark symbol uses
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DejaVu LGC Sans Regular typography. The trademark symbol is aligned
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right-top on the outter side of <samp>`CentOS'</samp> word. The trademark
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symbol must not exceed haf the distance, in points, between
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<samp>`CentOS'</samp> word and the release number on its right.
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It would be very convenient for the CentOS Project and its community
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to to make a registered trademark (®) of CentOS logo. To make a
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register trademark of CentOS Logo prevents legal complications in the
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market place of brands. It grants the consistency, through time, of
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CentOS project corporate visual identity.
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 Note The information about trademarks and corporate identity
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is my personal interpretation of
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http://en.wikipedia.org/Corporate_identity and
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http://en.wikipedia.org/Trademark description. If you have
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practical experiences with these affairs, please serve yourself to
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improve this section with your reasons.
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2.7.4 See also
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